Written by a salesperson who writes cold emails for a living.
Photo Credit: https://unsplash.com/@frantic
My response rate on cold emails has increased dramatically over the last few years to more than 50%. I work in sales and the cold email is an essential tool.
But even if you don’t work in sales, the cold email is crucial.
There will be times when you want to connect with someone or ask someone for their help — that someone will be a stranger and your cold email skills will determine whether you get a response. Obviously, cold email skills can be used on social media or messaging apps too. You can even use the skill of writing a cold email to find your dream romantic partner.
Cold email equals getting someone curious, capturing their attention, and building rapport with them through your words.
A colleague of mine recently asked me to analyze their cold emails and offer suggestions. Here is what the art of cold email looks like.
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