Social bookmarking sites or ‘tagging’ sites are a way to store your favorite links online — usually publicly, hence the word ‘social’! This type of site is the epitome of web 2.0 and has become very popular, as it’s a great way for people to find new websites that they might otherwise never come across.
For internet marketers, social bookmarking sites are an excellent way of driving traffic to your website or blog.
There are two ways in which social bookmarking sites benefit marketers:
They have high Google PageRank, meaning they are fantastic sites to get linking to your websites for SEO purposes.
More people are turning to them to find the resources they are looking for. Once you add your sites and other people start to find them and like them, they will add some or all of your links to their list, and this can mean big traffic.
For example, Digg.com is the 89th most visited site on the web, meaning tens of thousands of people are going there every day.
Social bookmarking sites are very simple to use. All you need to do is register and start adding your favorite links to your list. On registration, most bookmarking sites require you to download a toolbar that goes onto your browser and provides shortcuts.
The first sites you add to your bookmarks will be allyour personal webpages and blog posts – don’t simply bookmark your homepage and leave it at that. Leverage these resources to the max by adding all your pages for the world to see.
Idea: Bookmarking Networks
When you have added a good selection of websites and blogs to your bookmarks, you might want to consider forming a bookmarking network, perhaps via the contacts you have made from social networking.
A bookmarking network is a group of 10 or so people who decide to collaborate on driving traffic by bookmarking each others’ websites using the top social networking sites.
This will increase the chances of other people finding your sites and adding your sites to their own lists. Pretty soon, you’ll have lots of people checking out your site, joining your mailing list and even buying products through your affiliate links.
In this lesson we’ve taken a quick look at how you can use social bookmarking sites to drive traffic to your website or blogs. We took a look at why you would want to use social bookmarking sites, as well as a brief glance at the idea of using bookmarking networks.
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