The 5 marketing assets you need to create now

In order to ease your visitors through the buyers journey, you need to provide them with the right stepping stones. And to do this you need to create the right marketing assets for each stage.

Aligning your marketing assets with the three stages of the buyer’s journey (listed below) will help you convert leads into customers. Yes, this list does sound like some form of vegetarian diet, but it is incredibly helpful for creating content:

  • TOFU – top of the funnel. This content aims to attract a large pool of relevant leads. Marketing assets in this section of the funnel focus primarily on educating or raising awareness.

  • MOFU – middle of the funnel. Leads who convert on TOFU content progress to the MOFU stage. These offers should still focus on educating your leads, whilst advertising your services at the same time.

  • BOFU – bottom of the funnel. Assets in this stage should convince your leads that you’re the answer to their problems.

In essence, the content or service you provide in each stage should be more valuable and specific than the last. Your TOFU visitors need educating about their problem; your BOFU leads need to believe that you’re their knight in shining armour.

So without further ado, here are five marketing assets that you need to create (or at least think about) now.

1. White papers

HubSpot defines white papers as ‘advanced problem-solving guides’, which is what makes them a perfect TOFU offer. If your visitors haven’t received enough information from your blog posts – or wish to research the subject more – white papers are the perfect marketing asset for them.

These lengthy documents offer your leads an in-depth source of knowledge for a certain topic. They can also build your brand trust with potential and existing customers. If they can see that you’re willing to help for little value, they’ll be more willing to invest in you.

Here’s an example of a white paper we’ve recently written, to give you an idea about what we mean:

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2. Videos/webinars

Not everyone has the time or patience to read a lengthy document. Videos and webinars are a great alternative, and a good, quick way to tackle your lead’s pain points. They’re particularly helpful for tech-y ‘how to’ videos, too.

Depending on what your videos offer, they can be either TOFU or MOFU marketing assets.For example, a video or webinar that offers you a checklist or a series of tips for a specific topic is likely to be a TOFU offer. On the other hand, a piece of content that walks through what a certain program or service can do for your business is more of a MOFU offer.

3. Case studies

So, some of your leads have jumped from the TOFU stage to the MOFU stage… Now what? At this point in their journey, they are aware of their problem, but they need convincing that you’re the answer.

Concise, interesting and factual case studies of existing clients are important resources for your leads. No one wants to make a big investment without looking at the star ratings and reviews first. Reading good praise from other customers can offer your leads reassurance of your business and customer service.

4. Free evaluation or trial

Not many people can resist taking up something that’s free.

Offer your MOFU leads a free consultation, evaluation or trial depending on your business and services. For example, if your business makes software, you can offer your leads a free trial or demo.

The trick to making this work is to make it personal. Whether you’re doing a consultation, evaluation, free trial or demo, you need to let your leads know what you can do, specifically, for them.

5. Consultation call

Consultation calls are an important marketing asset, not only for your BOFU leads, but for your business too.

These calls allow you to vet potential customers to see if their business is at the right stage, or budget, for your services. It’s like interviewing a candidate for a job opening: the process helps you determine whether they’re a good fit for your company, and vice versa. A consultation call will give your lead deeper insight into what your business provides and the costs of your product or service.

Always be helping

No matter what marketing assets you create, remember one thing: always be helping. Focus on genuinely helping, nurturing and delighting your leads and customers. Don’t just pump out content for the sake of making a single sale – put some soul into it. You’ll find that your marketing data (and sales funnel!) is all the better for it. 

Signing off until next time…Sharon. 😉

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Social Bookmarking Sites

In this lesson you’ll get an introduction to Ultimately Social Bookmarking Sites and how to use them for maximum SEO benefit!

What are Social Bookmarking sites?

Social bookmarking sites or ‘tagging’ sites are a way to store your favorite links online — usually publicly, hence the word ‘social’! This type of site is the epitome of web 2.0 and has become very popular, as it’s a great way for people to find new websites that they might otherwise never come across.

For internet marketers, social bookmarking sites are an excellent way of driving traffic to your website or blog.

There are two ways in which social bookmarking sites benefit marketers:

  1. They have high Google PageRank, meaning they are fantastic sites to get linking to your websites for SEO purposes.
  2. More people are turning to them to find the resources they are looking for. Once you add your sites and other people start to find them and like them, they will add some or all of your links to their list, and this can mean big traffic.

For example, Digg.com is the 89th most visited site on the web, meaning tens of thousands of people are going there every day.

Social bookmarking sites are very simple to use. All you need to do is register and start adding your favorite links to your list. On registration, most bookmarking sites require you to download a toolbar that goes onto your browser and provides shortcuts.

The first sites you add to your bookmarks will be allyour personal webpages and blog posts – don’t simply bookmark your homepage and leave it at that. Leverage these resources to the max by adding all your pages for the world to see.

Idea: Bookmarking Networks

When you have added a good selection of websites and blogs to your bookmarks, you might want to consider forming a bookmarking network, perhaps via the contacts you have made from social networking.

A bookmarking network is a group of 10 or so people who decide to collaborate on driving traffic by bookmarking each others’ websites using the top social networking sites.

This will increase the chances of other people finding your sites and adding your sites to their own lists. Pretty soon, you’ll have lots of people checking out your site, joining your mailing list and even buying products through your affiliate links.

Lesson Summary

In this lesson we’ve taken a quick look at how you can use social bookmarking sites to drive traffic to your website or blogs. We took a look at why you would want to use social bookmarking sites, as well as a brief glance at the idea of using bookmarking networks.

5 Ways To Monetize Your Blog

In this lesson we look at 5 ways to monetize your blog – simple things you can do to improve your profit!

#1. Subtle Affiliate Promotions. A blog is a great way to promote affiliate products to your subscribers who trust and respect your opinion. The key to doing it successfully is to employ a subtle touch.

Here are some general guidelines:

Ask yourself what types of products your readers might be interested in.
Think about the quality of the product — promoting just one or two inferior offerings (and there are plenty available) could be enough to destroy months of work building up trust and credibility.

A good promotion educates readers on the problem and how the product solves it. Consider ‘building up’ to a promotion by talking about a problem one week, and providing a solution the following week.
Spread out your promotions to avoid making your readers feel like they have subscribed to “1001 Ways to Part with Your Hard-Earned Cash”!

#2. Inserting Google AdSense
There is some money to be made from placing Google AdSense within your blog posts.

Google Adsense is a risk-free way to make some money as it costs nothing to sign up. As with Adsense generally, the more targeted the content and the better your use of keywords, the more relevant the ads are likely to be, and the more money you will make.

The easiest way to insert Adsense blocks into your posts is via the WordPress Adsense Deluxe plugin.

This application provides shortcuts for automatically inserting Adsense code into your blog. All you have to do then is add simple HTML comments wherever you want the three ad blocks to show.

#3. Writing ‘Product Name’ Reviews
Writing product name reviews can be extremely lucrative as they are easy to get ranking highly in Google searches on “product name” + “review”. Even better, because people are already thinking of purchasing a product when they search for a review, blog reviews usually convert very highly!

The secret to writing successful product name reviews is to be honest — and place the product name throughout the post three or four times.

Just because you are trying to make a sale doesn’t mean you have to be glowing. In fact, reviews are more believable when the author is clearly taking an objective view and commenting on the negatives as well as the positives. Everyone knows that there is no such thing as pure perfection and trying to make something appear that way smacks of insincerity and motives that are blatantly financial.

#4. Build a Mailing List
If you have a mailing-list signup on your blog, you can start to grow a list of engaged followers. Then, further down the line, you can promote affiliate products to your mailing list or even get paid to send emails for other marketers. These mail-outs that you send to your list for others are called solo ads.

This is an incredibly lucrative strategy. A large mailing list is an asset in itself. You can learn more about email marketing in the free lessons section here. All you really need to get started is an auto-responder service such as AWeber, and add a sign-up form on your blog.

#5. Sell your blogs
A site with a large readership is valuable in itself. So valuable, in fact, that some people make a living as ‘blog professionals’, setting up blogs, getting them ranking well and then selling them for anything from a couple of hundred to several thousand of dollars. If you enjoy the challenge of creating the buzz and building traffic but find that you lose interest the moment things plateau, becoming a blog professional could be a good career move.

Lesson Summary
In this lesson we took a look at five ways you can monetize your blog; these were:

  • •Subtle affiliate promotions
    •Inserting Google AdSense
    •Writing ‘Product Name’ Reviews
    •Building a mailing list
    •Selling your blogs!
  • I hope you enjoyed this post and got some value from it.

    Signing off until time…Sharon;-)

    Syndicate Your Content Using The Octo-Content Model

    This is Oliver…

    This super powerful Octo-Content model will syndicated your content across all Social Media Platforms including Sound Cloud, Alexa and iTunes as well as Automated Webinars.

    Gary Vaynerchuk, Influencer uses this is the same model to syndicate everywhere!

    You too, could have the very same success using this very same model called the

    I personally am using this very same model and currently incorporating the Automated Webinars to achieve massive results.

    With theses two powerful programs, I will be able to generate endless free leads and traffic!

    Having more people land on your blog/website will only mount to one thing! Incredible Success. What a nice benefit for sure!

    I would like to introduce Oliver, our busy Octopus 🐙 who will be responsible for making the magic happen ms after you create your content and push a button then Oliver will get busy and send lots of content out to the masses!

    This is something every blog and website owner should be doing and taking immediate action on!

    So in short, if your are reading this post, this program is exactly what you need to generate more leads, traffic and sales.

    This will become your success story.

    I will leave you one final comment today, “take action on these two programs today”.

    Until next time signing off…Sharon. 🥰

    5 Content Marketing Trends You Need to Know for 2020

    By B2C

    Are you looking for the top content marketing trends for 2020? Now is the time when businesses are busy planning and tweaking their content marketing strategies in order to explode their growth this year.

    So, it’s important to know what’s trending in the world of content marketing. Because if you aren’t up-to-date on the latest content marketing trends, you won’t be able to keep up with your competition or reach your audience effectively.

    With a new decade here, it’s time to boost your content marketing efforts. Here are 5 content marketing trends you need to know for 2020.

    1. Video and live-streaming.

    Video and live-streaming are the hottest types of content online right now. According to Wyzowl, 68% of people say they’d prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles, infographics, presentations and pitches, and ebooks and manuals. So, if you want to grab the attention of your audience in 2020, you need to incorporate more video and live-streaming into your content marketing strategy.

    While video and live-streaming might seem like the most difficult type of content to produce, you can easily get started by filming videos with your smartphone and uploading them to platforms like Facebook, YouTube, Instagram, and so on. Those three platforms also have live video features so you can start live-streaming content like product demos, webinars, Q&A’s, and more.

    2. User-generated content.

    User-generated content is already an effective strategy for many marketers and it will only continue to grow in 2020. User-generated content (UGC) is any content, like images, text, videos, etc., that’s been created and shared by users on online platforms such as social media sites.

    Here’s an example of UGC from The Happy Planner on Instagram:

    Image Source

    UGC is so effective because it’s authentic; when a user sees that one of their friends or peers post a photo of a product they like, it acts as social proof and makes them more likely to buy that product too. In fact, according to statistics, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

    If your business hasn’t taken advantage of user-generated content yet, 2020 is your year. Plus, not only is UGC super effective, but it’s one of the most cost-effective content marketing strategies because your customers are creating valuable content for you. So, start asking your audience for awesome user-generated content.

    3. Voice search and long tail keywords.

    Do you have a voice search device like Amazon Alexa or Google Home? Even if you’re not asking Alexa to play you a song, find you a local Thai restaurant, or search for information about a certain topic online, a lot of people are. In fact, according to Kleiner Perkins Caufield & Byers partner Mary Meeker, by 2020, voice and image-based searches are going to make up at least 50% of all searches.

    This means content marketers need to optimize their content for voice search and long tail keywords. When optimizing for voice search, you need to think about how people speak and how they would ask their voice search device a question. For instance, when typing a query into Google search, users might write “content marketing trends 2020.” But, when performing a voice search, they’re more likely to say “Hey Google, what are the biggest content marketing trends for 2020?” Focusing on natural, long tail keywords will help your content get to the top of voice search results.

    4. Dynamic content delivery.

    It’s no surprise that consumers want personalized content. But in 2020, you need to supercharge your personalization with dynamic content delivery. Dynamic content delivery refers to web content and email content that changes based on the demographics, behavior, preferences, and interests of the user.

    For instance, one user that lives in a colder part of the country and has previously browsed winter boots on your website can be shown winter-related blog postsand products on your homepage. On the other hand, a user located in a warmer climate can be shown bathing suits and sandals. By providing content that’s highly-personalized to the exact needs and wants of a user at a particular time, it’s much easier to grab their attention and lead them further down the sales funnel.

    5. Augmented reality.

    Augmented reality (AR) is the combination of real and virtual worlds and consumers love it—just think about the massive success of Pokémon Go. And AR isn’t just for mobile games. Many marketers are using augmented reality to boost brand awareness, increase engagement, improve the customer experience, and more.

    Platforms like Snapchat make it easy for businesses to use augmented reality. With Snapchat, brands can create their own augmented reality Snapchat lensesthat users can play around with.

    Here’s how Crocs did it:

    Image Source

    Adweek reported that 4 million people used the Crocs Snapchat lens in its first 10 days. As you can see, a branded AR Snapchat filter is a fun and engaging way to get exposure for your business in 2020.

    Over to you.

    Get ready for your most successful content marketing strategy yet! Now that you know these content marketing trends for 2020, you’re prepared to keep up with the competition and to connect with your target audience online.