Author: Caroline Brennan

Many business owners experience struggles with their startup growth. It’s reasonable to expect that there will be ups and downs when establishing your company. Some people attribute these setbacks solely to poor tactics. 

However, sometimes it’s what is going on in your head that keeps you from getting where you want to go. The reality is that your mindset can have a significant impact on your performance.

Let’s dig a little deeper and look at how your mindset can affect your performance and ultimately how to address this issue. If you feel like you need a tune-up mentally, emotionally, or spiritually, keep on reading.

The Importance of Mindset

Your journey to grow your business involves a certain number of activities you need to do to succeed. These include getting leads to make demos and sales calls and then close sales. 

You have goals for each activity you need to achieve that will serve as your indicator for success. However, there may be times when you do the required number of activities but still don’t attain the desired result. For example, you might make the necessary number of sales calls but still fall short of your goal. If this is the case, your mindset might be the problem.

Mindset is the key component in you being successful or not whether you’re earning below $30k or a million per month. What’s going on in your mind determines whether or not you accomplish your objectives.

The Two Mindsets

When it comes to your company and the activities for business growth, you will fall into one of two mindsets.

The first one is focusing on yourself instead of on what the market needs. This is the type of mindset people are guilty of when they accomplish all their business activities but still fail to meet their goals. 

For example, if you’re getting many leads but not enough demos or sales calls, you’re probably thinking about your product and not your client’s success. You’re probably worrying about your problems rather than what your market is going through daily.

The second one is the mindset of people who succeed. This mindset is more concerned with what your market needs rather than with yourself and your problems. With this mentality, even people who don’t have a background in marketing, sales, or business development can succeed and have excellent skills simply by focusing on improving the market and other peoples’ lives rather than on themselves.

How to Shift Your Mindset

The best way to change your mindset for success is to shift your internal focus to external. This means that instead of focusing on what’s going on inside your head and trying to sort it out, you need to focus on what’s going on outside in the market: what people are thinking and doing and what’s going on in their lives. 

And when you learn to stop suffering in your head, you’ll be able to do the same for others. That is what business is all about: relieving the suffering of others.

Your mindset can have a significant impact on how you perform in your business. As such, it’s essential to reset your mindset to aid your startup growth and boost predictable revenue.