Written by Dustin & Tracy Wisknowski
Do you suffer from information overload? Or, if you would prefer to call it, analysis paralysis?
Are you someone who attends the webinars, goes through the training, and buys the courses but then can never seem to take action on the concepts you learned?
Well the good news is that if you answered YES, you are definitely not alone!
As humans, we are pretty much programmed from society since the day we are born to be consumers and learners. We are taught to learn and memorize to pass tests, but how often are we taught to usefully apply those concepts to the real world?
As we get older, we start to realize that it is in our experiences that we learn our greatest lessons and produce our best results. And we can only gain this experience through taking ACTION.
Now that’s not to say that consuming information does not play a crucial role. Learning new information, concepts, and strategies is necessary to continue growing, but the key is in how we APPLY that knowledge.
How to Go From Information Overload to Massive Action Mode in Your Business
“Knowing is not enough; we must apply. Willing is not enough; we must do.” – Johann Wolfgang von Goethe
So if you are ready to shift from a consumer to a PRODUCER in your business to get some rockin’ results, let’s get to 4 key ways to defeat your information overwhelm.
1 – Set an Action Objective Before Learning Something New
Before buying a course or watching a webinar, decide ahead of time what your ONE actionable goal will be. Do you plan to make a video sharing something you learned? Or maybe you plan to write up a blog post or share a social media status about some of your takeaways.
It truly doesn’t matter WHAT your chosen action is so long as it benefits your growth.
For example, if you decide to go through a training on Facebook ads, your goal might be to launch some ads right after the training. If you purchase an Instagram course, your action goal could be to go through one or two modules each day and apply what you learn to grow your Instagram account.
One thing we have realized is that the MORE you take action on the information you learn, the less it will weigh you down. It frees up all that space in your brain to learn even more!
2 – Decide If The Information is Necessary at the Time
Another thing to keep in mind is that you don’t need to learn everything all at once. Each time you are about to learn something new, ask yourself if it will enhance or complement what you are already doing.
If your marketing strategy is focused on Facebook, then perhaps you could dedicate a certain amount of time to only learning and consuming information related to that subject. Once you get things moving and start getting results from it, you’ll be able to move on to another strategy.
However you might be like us and still want to snatch up epic courses or bonuses when they are released. If that’s the case, keep reading to the next step on how to leverage those.
3 – Revisit Old Material With a New Spin
Are you currently sitting on a bunch of courses that you either NEVER went through or you never took action on? If so, it’s not too late to start now!
One simple idea that we started implementing was to go through courses for a second (or third) time with new intentions and purpose. In fact, all of the courses you are sitting on and the notes you have taken are an absolute gold mine! As long as you take action on it all.
Like the amazing Ray Higdon says, your notes are uncashed checks. In order to turn those notes into money, you need to create content on what you learned with specific calls to action. Would you just leave a bunch of uncashed checks sitting in your closet? Heck no!
So get out that old material and set yourself up a game plan to go through it with renewed purpose and specific actions. Convert those notes to currency!
4 – Only Take Notes on What You Plan to Use
If you’re anything like we used to be (ok sometimes we still are), you might find yourself frantically taking notes on every little piece of information that is shared during a presentation or while reading a book.
Anyone else guilty of highlighting an ENTIRE page of a book because EVERYTHING was important on it? LOL
What we’ve found is that you should keep your focus on writing down ONLY the information you will use in some way. As you start taking notes, always ask yourself:
• Will I turn this information into a piece of content?
• Will I actually apply this strategy to my business?
If the answer is no to both questions, then you can probably pass on writing it down.
Save that energy and brainpower to write down something you actually will put to use!
That sums up our 4 simple steps for going from information overload and overwhelm to becoming a person who takes massive action in your business.
As you can see, it really comes down to being strategic with the information that you consume.
Having a game plan, mapping out your business with purpose, and simply taking action each day will have the biggest impact on your results.