Featured image by Oladimeji Ajegbile from Pexels
BY GAURAV BELANI
Communication, as we know it today, is nothing like it was about a couple of decades ago.
Today, social media has revolutionized mass communication leading to mind-blowing transformations for various businesses. The world has shrunken like it has never before, and will continue to do so in the coming years.
Artificial Intelligence (AI) is a brilliant innovation that has made it possible for machines to carry out conversations that seem as natural as a real human interaction.
The computer-generated sentences and conversations are so accurately and comprehensively formed that people would not know if they are actually talking to robots.
Artificial intelligence also automates a ton of things that require less cognitive intelligence from a human, allowing people to occupy themselves in more creative activities.
AI and social media when used together have been a deadly combo resulting in a whole new set of communication strategies and standards.
If you are curious to learn about these strategies, then read on to learn more about them.
Content is the widest medium of communication today. Whether informational or promotional, content is the key to communication, at least in the early stages of customer relationships.
Today, predictive tools that incorporate AI are extremely beneficial in creating the type of content that appeals to your target audience.
Different types of tools appeal to different audiences. Based on these, businesses can create different content formats such as videos, infographics, blog articles, etc.
With the help of a reliable designing tool for social media marketing, businesses, today, can create content that works best for their audience. Content created and promoted on social media platforms using such tools is the foundation for building a strong brand.
Social media marketers only need to provide details of their targeted customers then the AI-powered system will automatically calculate the type of content pieces people like.
Then, based on such accurate analysis, marketers can create and promote highly targeted content pieces to the audience
AI’s help does not stop till ideation and analysis, it goes one step further. It also helps marketers writing and designing content drafts.
In this era where artificial intelligence-powered copywriting tools are available, they can supercharge the activity of producing high-converting descriptions and headlines that can generate massive conversions for social media campaigns.
Tools like Anyword have a good reputation for generating persuasive copy for targeted audiences.
Such tools can ask for inputs like the campaign’s objective and targeted customers to craft relevant copy drafts that effectively resonate with the audience.
Digital advertising is another front where AI has a major role to play. Social media platforms such as Facebook allow you to create hyper-targeted custom audiences. AI enables businesses to create audiences that have the maximum chance of converting into customers.
Digital advertising has resulted in many businesses connecting with their ideal customers, and this has, in turn, led to millions of happy customers. These things would not have been possible in a world without artificial intelligence and social media.
AI can literally understand what people want from the way of their online behaviour. This feature alone can create a lot of opportunities for advertisers and brands to be laser-targeted with their core focus and deliverability.
Messaging and engaging with the audience automates with artificial intelligence. You can define the flow and define the variables to give custom replies and messages to your audience the best way possible.
Gone are the days when customers had to wait on customer service phone calls for hours or wait for 5 to 7 business days for their support emails to get answered. Today, customer service communication is entirely different.
AI chatbots have enabled customers to get instant responses to their complaints and queries. Businesses do not have to waste resources in answering redundant queries and instead, they can redirect their resources on more important business tasks.
In this era, artificial intelligence chatbots have the power to elevate customer support and the service quality of any brand to a whole new level.
These AI-powered chatbots enable the 24×7 availability of a brand on social media. So, the customer gets hope that there is someone always available to entertain their questions.
Plus, AI-powered chatbots can send customised and targeted messages that resemble customers’ needs and wants at a particular stage of the funnel.
These chatbots can craft such beautifully structured messages that customers can engage with and trust the brand at a deeper level.
These AI chatbots can make the lead generation procedure on autopilot with effective implementation.
In tools like ManyChat, you can schedule and deploy messages by creating funnels. With funnels, your messages will be relevant to the targeted audience.
With custom curated messages, you can tap into customers’ emotions and their pain points to deliver the intended messages effectively and professionally. Plus, all these activities are completely on autopilot so you don’t have to waste your precious time in replying to every message on social media.
With the advent of mass communication over social media platforms, the thing that was found missing was the human-to-human connection. Social media communication can become more generalized and this can deteriorate the value of messages to be delivered.
But, with the help of technologies such as artificial intelligence, personalizing mass communication has become easy and affordable.
Personalization tools can help to customize messages based on demographics, interests, needs, pain points, etc. This has led to increased response rates and interactions on social media channels.
You can define certain variables to help artificial intelligence chatbot and algorithm read the names and custom variables from the users and replace the modified in a way that it makes the message specifically written for the specific reader.
You can produce a personalized communication platform with such efficiency that your customers will be impressed with the level of commitment that you provide to craft those messages.
Thanks to the evolution of artificial intelligence, it’s hard to differentiate whether a text is written by a human or machine.
Social media is one of the most effective and popular mediums used for sales. Almost half of the world’s population is present on social media today.
So, what better channel to sell your products and services than social media channels like Facebook, Twitter, Instagram, etc! A relevant graphical abstract can go a long way in describing complicated concepts with utmost efficiency.
AI-based tools help to predict the prospects to target and streamline the entire sales process.
AI-based Customer Relationship Management (CRM) tools help to manage all customer data at a central place. These data can be extremely beneficial for sales teams to better interact with customers and close more deals.
Sentiment analysis is the process of analyzing the sentiments and emotions of customers towards a certain product or service.
AI-based sentiment analysis tools are capable of gathering customer interactions from social media channels and analyze the overall emotion towards products.
These can provide you with useful insights because customers do not always express their emotions outright. Hence, technologies like these can help analyze and pivot product features to increase customer satisfaction.
Today, thousands of brands advertise and market on social media platforms. Although this has been a boon to consumerism, people look for products that fit their exact needs. This is where technology plays an important role.
Artificial intelligence has enabled businesses to offer products that the user is most likely looking for. Highly targeted and customized product recommendations are offered based on the users’ purchase history and all the previous data collected.
The machine learning algorithm will analyze the past purchase data from the device of the user. Then, it will tailor product recommendations based on that information. Imagine you have bought a home theatre system last month, now whenever you browse any social media platform, you are shown its accessories, speakers, remote controlling mechanism, and so on.
These product recommendations will be targeted to improvise your current user experience, i.e. using the home theatre system.
Not only have such customized product recommendations led to increased profits for businesses, but these have also led to social media users having a highly satisfactory experience.
Omnichannel marketing is the process of offering unified experiences and interaction to customers on various social media platforms. This has been possible through technologies such as artificial intelligence and deep learning.
You can learn what the customers are browsing and what are their traits, and depending on the insights, you can craft your marketing materials in a way that users keep getting the same message in the same format across multiple digital channels.
For example, if they have seen a particular type of video ad on Facebook or any other social media channel, you can track their behaviour and through ML and AI, you can automatically play that video on the website.
This way, users will see the same content everywhere and can connect with your brand instantly. Same content creates a distinctive browsing experience that makes your brand stand out from the competitors.
Using omnichannel marketing has led to an increase in customer satisfaction levels and optimization of marketing campaigns for various businesses.
To conclude, we can say that technologies such as artificial intelligence have played a major role in shaping our communication landscape on social media platforms.
We live in a world where communication and relationships have become of utmost importance. Hence, taking the help of AI-based tools is the right step forward.