a phone with different bubbles filled with likes, followers, and comments.Photo by Cristian Dina from Pexels

Have you ever wondered how much money influencers make from different social media platforms? Or maybe you wonder how much you could make? When looking at your own social media portfolio, do you wonder what you could change to make a profit? Although social media seems straightforward, there is so much to learn, as each platform has its own unique algorithm. And it’s not easy developing a personal brand to gain a loyal following and, ultimately, make money. But once you have that down, the rest comes easily. So, which platform is right for you?

How much can you make on social media?

If you want to make six figures, each platform has different engagement requirements. To earn $100,000 on YouTube, you need a minimum of 1,000 subscribers and around 24 million views yearly. Although this seems impractical for someone with just 1,000 subscribers, with those views comes a bigger platform. On Instagram, you need a minimum of 5,000 followers and at least 308 sponsored posts a year to earn $100,000. And influencers with over a million followers can generate over $250,000 per post. On TikTok, you need a minimum of 10,000 followers and over 270 million views a year to generate $100,000. With consistently viral videos on TikTok, this number is easily achievable. Even by spending just a little over a year on Twitch, you may be able to generate over $1 million. 

Which platform should you use? 

When looking at the social media portfolios of influencers, they’re on all popular platforms. But where should you start to grow a following? From experience, it seems like TikTok is the place to grow your following right now. By following the algorithm and posting regular, trendy content, gaining views is not too difficult. By gaining a following there, expanding onto other platforms such as YouTube and Instagram will help you generate hundreds of thousands of dollars within a short amount of time. 

So, is content creation the future for becoming a millionaire? Or, with so many people trying to gain large followings on social media platforms, will it become a washed-up strategy?