In this age of online marketing, it’s a must for every serious business to generate as many email subscribers as possible. It’s every online marketer’s goal, like a pot of gold at the end of the rainbow. Each subscriber is a potential client, so each sign-up brings you closer to a sale.
Retention is just as important; you’d want to keep your subscribers interested in your articles, newsletters, and promotional campaigns.
So the question is: How to get more email subscribers?
Let’s take a look at a few practical ways to achieve that:
- Email capture system. First things first, you have to get your visitors’ attention. You have to address their needs. Why should they subscribe in the first place? What’s in it for them?
Second, keep the process easy and straightforward. If signing up is too complicated and frustrating, for some reason, you risk losing potential subscribers. Then, of course, you need a great and valuable lead magnet to offer. Always keep your target market in mind by providing something that’s beneficial and relevant specifically to them.
- Subscriber-only benefits. What is it that they are looking for? Maybe you have the answer to their most pressing question, and they want to know more. Or perhaps they’re interested in your product and would want to be kept updated. Give your potential subscribers (and customers) the incentive that they need. Show them that you know what you’re talking about and then offer them perks or additional information that they can only get if they sign-up to your newsletter, like getting weekly hacks using the product you’re offering.
- Affiliate advertising. If you have your own affiliate program, or you’ve been working with a few affiliate marketing platforms, you can offer your affiliates a commission not only for sales but also for every fresh lead, i.e., new email sign-up, that they generate (as seen on CPL advertising platforms such as Ads Supply, Taboola, etc.). That way, you’ll be able to achieve better results and have other people do all the hard work for you.
- Signup form placement. Where should you put your sign-up form? Consider the size and placement of your sign-up form – should it be at the side-bar, top, bottom, or center? Will it be a big pop-up that screams “Subscribe!”, or simply a small box that will follow as you scroll up and down? Make it easy, yet enticing to read and take action. Experiment with colors, background, font style, and sizes. Yes, it matters a lot. Have several versions and test which ones deliver the best results.
- Web push notifications. This is one marketing tool that can improve your engagement rate significantly and retain your subscribers as well.
There’s a reason why your subscribers opted to sign-up in the first place, and web push notifications are gentle reminders of your presence on the Net.
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