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Author: flyinghigh.com

How to Promote Your Brand

How much longer will you continue to create blog content that does not drive traffic or convert leads?

WordPress reports that its users produce up to 70 million new blog posts every month.

What steps can you take for readers and prospective customers to notice your blog posts from the millions posted online every month?

The San Francisco-born American Author, John Griffith London, was a man with very thick skin. Having developed a passion for writing as a teenager, he got as many as 600 rejections before he got a breakthrough and had his first story accepted and published.

He went ahead to become the innovator of the science fiction genre. Before his death, he was an international celebrity who had earned a fortune from writing.

So, whether you are just about to create your first blog post or you are a veteran writer, your blog content can attract low to zero traffic when you publish it.

Perhaps you have read and practiced tips from a couple of articles about how to create viral content but still find it hard to drive leads to your website.

As frustrating as this can be, it just means that you are most likely missing it somewhere.

But that shouldn’t discourage you from trying again. Blogs are very valuable for B2B marketers and other companies. Besides, this time around, you will have our ultimate guide on how to create content for websites to help you. If you need further guidance, you can always contact the best organic SEO agency, FlyingVGroup.

This ultimate guide is equipped with more than just tips on how to create blog content. You will learn:

10 major reasons why you should create shareable content on your business website;
The 20 types of blog content that win the highest leads;
10 winning tips for creating the highest converting blog content for your business website;
Bonus: 10 Don’ts of blog content creation
Good! Let’s go deeper!

Why You Should Create High-Converting Blog Content

Leaving blog content out of your content marketing strategy is detrimental to the growth of your website. Before we go into how to create viral content, it’s important to know why you should create interactive content in the first place.

Here are 10 major reasons:

Blog content increases your chances of being found by your target audience.
This form of content generates 3-times more leads than paid ads.
It is affordable.
Blog content establishes your brand as an authority in your field.
Google loves blogs.
When you create shareable content, you increase the chances of your blog going viral and getting much-needed attention globally.
Blog content can drive traffic and leads to your website for a very long time.
You can answer the “why” questions that your target audience is asking with your blog posts.
You can be very informative and detailed in long-form blog posts.
Blog content gives you a chance to be transparent with your audience and also interact with them.
20 Winning Types of Blog Content You Should Create This Year

Are you confused about the type of blog content to create?

Not to worry! We’ve got you covered. It doesn’t matter what industry or niche you specialize in, these blog types will ensure a high conversion rate and drive leads to your website.

How-to guides
Case studies
Listicles
Checklists
Infographics
Interviews
Reviews
Video blogs
Inspirational stories
Quizzes
Frequently Asked Questions (FAQs)
Presentations and SlideShare
Screencasts
Event summaries
Beginner’s guides
Guest bloggers
Cheatsheets
Glossary
Awareness posts
Share recipes
How to Create High-Converting Blog Content that Drives Leads to Any Website

Are your blog contents converting far less than you would expect them to?

Perhaps there is something you are not getting right. If you cannot grab the attention of your visitors within seconds, converting them will be difficult. This is why you need to know how to create engaging content.

Although you can opt to hire the best organic SEO agency to create shareable content for your website, we can also show you few tips that have been proven to yield excellent results in any industry.

If you are interested in learning how to create blog content that will attract the right audience, you should take these 10 tips seriously:

Are your blog contents converting far less than you would expect them to?

Perhaps there is something you are not getting right. If you cannot grab the attention of your visitors within seconds, converting them will be difficult. This is why you need to know how to create engaging content.

Although you can opt to hire the best organic SEO agency to create shareable content for your website, we can also show you few tips that have been proven to yield excellent results in any industry.

If you are interested in learning how to create blog content that will attract the right audience, you should take these 10 tips seriously:

1. Define your target audience

Have you been tailoring your blog content to the right audience all along?

You can’t be thinking about how to create content for a website without first knowing the audience you are writing for.

Who is your ideal audience and what are they looking for?

You don’t guess what your audience needs – no! Instead, run a competitor analysis using a Google Analytics tool for WordPress known as MonsterInsights. and do some industry research.

A good competitor analysis tool will show you how many visitors you get on your site, how long they stay on your site, and how soon they leave your site. Information from this analysis will tell you if you need to work more on some of your blog posts or not.

2. Understand the conversion funnel

One of the things to get a firm grasp on when learning how to create viral content is the conversion funnel. Different industries and business models have different variations of this funnel.

Despite all these variations, a conversion funnel has 3 major stages:

The top: This is the awareness stage. Here, prospective customers are still looking for a suitable company with answers to their questions.
The middle: When customers notice your brand, they stage evaluating your products or services in this stage to see if it suits their needs.
The bottom: This is the conversion or purchasing stage. Any customer that gets to this stage needs to be managed carefully for the conversion to take place. When you create interactive content, your focus should be converting customers by educating them and convincing them to become customers using incentives.
Having a good grasp on what the conversion funnel entails can propel you to make more informed decisions in your writing.

3. Make your headlines compelling

Most people judge a book by its cover, so they will judge your blog post by its title. One of the rules guiding how to create original content is using a headline that pops and is SEO-friendly.

(Source: Affiliate Ninja Club)

accurately summarize your blog post
have between 55-70 characters
contain 6 to 7 words
be well formatted
meet Google’s search guidelines
contain your main keywords
contain power words
4. Conduct an extensive research

Do you have adequate knowledge of the topic you want to write about?

You cannot create shareable content without first researching the topic you want to write about. If you are in the B2B industry, you will need to establish the credibility of your content using data, statistics, and metrics. Outdated information will make your content irrelevant to users.

5. Break up your content and avoid lengthy paragraphs

Do you want your content to rank higher on the readability scale?

Another useful tip on how to create blog content is making sure you break up your content using short paragraphs of not more than five lines, headers, bullet points, and numbering.

If you can take note of this vital tip, your content will be more readable and easier to digest. In addition, visitors will see it as visually appealing, neatly spaced out, and organized. This will say a lot about your brand.

6. Have a unique writing voice

Is it possible to tailor the tone of your writing to suit your brand persona and target audience?

Definitely! Your blog content is invariably your company’s voice and says a lot about your company’s personality. The tone you are writing in should be uniform in all your posts and shouldn’t go against your business goals.

Do you want to get higher search rankings?

This guide on how to create content for a website will not be complete without this tip.

Gone are the days when people were encouraged to write short-form blog posts of 250 – 700 words. Although Google can still index such content and give them a positive search rank, you are more likely to rank higher with longer content.

Currently, top-ranking content is usually made up of a minimum of 100 words. Typically, long-form blog posts should be between 1500 and 2500 words.

8. Optimize your blog content for SEO

Are you worried about how to create engaging content that will scale SEO and drive leads to your website?

Keeping up with the latest SEO content marketing strategies can be quite difficult, especially when you have to run your business simultaneously.

Why not hire an organic SEO agency to help you create interactive content using SEO best practices?

It is far easier for your blog content to get to the first page of search engine results when they are optimized or SEO-friendly. Also, optimized content always brings in more traffic to a website.

Have you ever come across blog posts that are riddled with grammatical and spelling mistakes? What did you think of the content?

Your blog content is possibly the first contact prospective customers will have with your brand.

Do you know that poorly-proofed content can damage the image of your company?

It is always helpful to edit your content by yourself and get a second opinion by asking someone else, preferably an editor, to check your content for spelling and grammar errors before publishing it.

You can also use tools like Grammarly to find common errors in your work before publishing it.

10. Include a clear Call-to-Action (CTA)

Before we conclude on how to create blog content, let’s look at this last but equally important tip – include a clear CTA.

CTAs can come in different forms; you can ask your readers to drop a comment in the comment section, purchase your product or service, or even share your blog content on social media. Whatever it is you want them to do, state it clearly.

Although most people would gladly share if you create shareable content, you need to still compel them to do so.

How can you make people notice and respond to your call-to-action?

For people to quickly notice your CTA, you need to make sure it stands out, preferably at the end of the article.

Bonus: 10 Don’ts to Avoid When Creating Blog Content

How can you make people notice and respond to your call-to-action?

For people to quickly notice your CTA, you need to make sure it stands out, preferably at the end of the article.

By now, you know how to create blog content with a very high conversion rate. Let’s look at some of the things you should avoid doing when creating your blog content:

Don’t plagiarize
Don’t be repetitive
Don’t sound robotic
Don’t overstuff keywords
Don’t use bland anchor text
Don’t oversell your product or service
Don’t make your paragraphs too lengthy
Don’t use images without the legal right to use
Don’t use big, complicated words (avoid 4-syllable words)
Don’t post or share your content without proofreading it first
Are You Ready To Create High-Converting Blog Content?

After carefully going through this article, you don’t have to worry about how to create original content for your business website. All you need to do is follow the tips covered here when writing your blog content and you will get the high conversions you desire.

Creating high-quality blog content takes time and consistent effort and we know how time-consuming running a business can be.