By Selle Evans

Ask any modern marketer how to boost brand identity in today’s dynamic market conditions, and social media marketing is likely to be one of the first things they recommend. However, social media marketing is more than just maintaining a business account on popular social media platform like Facebook, Twitter, YouTube and the likes. It’s a science of its own, and as such, it consists of various elements that you need to combine and use in the right proportions.If done right, social media marketing can prove to be the ultimate formula for your business’ success. From increasing brand awareness and community engagement to driving up sales and generating more revenue, this form of marketing can do wonders for your business. However, the catch is that effectively advertising your business on social media platforms usually turns out to be easier said than done.With the flourishing startup culture, more and more businesses are taking to social media sites to market their goods and services. Given this highly competitive landscape, it shouldn’t be too surprising why drafting an effective social media strategy requires careful planning and deep forethought.In the following blog, we discuss some top tips for creating a social media marketing strategy that works. Follow these tips to make the most of your social media advertising.

PERSONALIZE YOUR SOCIAL PRESENCE

If you know what it takes to design a winning website, you might already have an idea of what it takes to build an influential social presence. Personalization.You cannot post a picture or message, pin in a few hashtags, share a link or video, and call it a day. It makes your page look robotic and is unlikely to yield any fruitful results for your business. In fact, if your posts look similar to what hundreds of brands are sharing out there, you risk losing followers over time.Try to add a distinct voice to your posts. Break the monotony of posting generic promos by regularly sharing human-centric content. This can include story-driven posts, memes, current news, and important updates amid other personalized content. If you are having trouble coming up with ideas or social media content, use a market research workbook to determine what topics click with your target audience and develop a refined social media marketing campaign.

TUNE-UP YOUR PROFILES

The key element of boosting brand identity is to create recognition among your target audience. Your followers should be able to grasp your core values by one look at your social media profiles.Whether people can recognize your brand efficiently depends on the way you set up your social media profiles. Be it the profile picture, account name, bio, or the cover photo, try to make it as attention-grabbing as possible. It’s best to keep the account name and preferably even the profile image consistent across different platforms as it helps users instantly know that it’s you on every social channel.

ADD A CREATIVE SPIN

Creativity can earn marketers major brownie points when it comes to increasing brand awareness in the online world. How you can go about adding a creative spin to your posts mostly depends on what types of goods or services you provide. And, of course, on your imagination.You can share high-resolution, captivating visual content of your products. These images can spark interest in the viewers to check them out in-store. Hosting free giveaways once in a while is another creative way to keep your customers engaged with your brand via social media. How about giving your followers a sneak peek into your office or workspace? Or perhaps holding interviews with notable people in your industry?Generally, you should keep an eye on your competitor’s social media pages too. Notice how they interact with their followers. Analyze if there are any aspects of the social media marketing they are missing out on, and implement them in your campaign to stay ahead of the curve. Study which of their posts get the most engagement. There are several tools out there to help with getting these types of social media analytics.

PAY INDIVIDUAL ATTENTION TO YOUR FOLLOWERS

Social media marketing is only successful when the communication occurs both ways. Don’t just share one post after another without considering how your followers reacted and responded to the previous one. Make sure to read through all the comments.

Sure, it can be quite time-consuming, especially if you have a considerably large number of followers. But it’s essential to know what people are saying about the content you share and your brand at large.Reply to as many comments as you can. If you think someone deserves a shout out or a special mention, go for it.Figure out a way to reward users who maintain an active presence and frequently engage with your brand through social media sites. This is a brilliant strategy for boosting your brand identity as it creates a positive impression on other users and gets them talking about your business too. Thus, it automatically amplifies your marketing efforts in addition to helping build credibility among existing and potential customers. You can even find ways to post user generated content to gain some brand loyalty amongst your following.

UNLEASH THE POWER OF HASHTAGS

Each social network has its own set of rules, best practices, and integrated tools that businesses can use to gain more traction on the respective site. However, you will find hashtags to be a common feature across all major social media platforms, including Instagram, Facebook, and Twitter.Hashtags do not involve any rocket science. Using them is incredibly simple, and they can be a powerful tool to grow your business following. Some platforms allow up to 30 or more hashtags per post. But this doesn’t mean you should jam everything in one message every time.Ideally, you should use no more than 2-3 hashtags per post. You can post more frequently to cover the trending topics if required but avoid stuffing too many hashtags in a given post. This is because it often makes the message hard to understand and tends to be a dead giveaway for businesses trying to hard sell.

GETTING STARTED

Maintaining an active presence on social media sites can be a powerful tool for developing an influential brand image. It can help you build authority, generate engagement, boost customer loyalty, and create an overall memorable brand. With the tips mentioned above, we hope you can now create a compelling social media marketing strategy to take your business to new heights. Build an intentional social media marketing plan that engages your followers on every social media channel.