Sharon Remeikis Online Marketing Solutions

Providing Online Resources For Small Business Owners and The Busy Entrepreneur

Happy Labor Day!

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Free Book…7 Secrets to Success

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Hello there. Today, I am feeling pretty motivated to share this amazing book from my mentor and coach Matt Morris.

Yes, the real Matt Morris!

Many Network Marketers know Matt Morris and his journey to acquiring unbelievable success.

Matt went from being homeless and living in his car to climbing to the top of the ranks in network marketing!

He spent many years reading countless books and learning all that he could to became an expert in his field.

Matt is so amazing and driven in everything he does. He has such an extraordinary passion for life as he travels around the world speaking and helping others.

How did he do it you might ask?

Well, I already gave you one nugget that I had mentioned above. 😉

In Matt’s book that I am excited to share with you below, he shares his 7 secrets to success.

If your feeling motivated reading and learning from Matt, then allow me to present you with your complimentary copy of his book below.

7-secrets-to-success-book.pdf

I hope you will enjoy the read as much as I did and feel the motivation to take action.

Wishing you all the success in all that you do!

5 Building Blocks to Create Compelling Marketing Messages

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By Kisha Ward

If you’ve spent any time researching marketing messages, you already know that there is an overwhelming amount of information at your disposal, and for good reason. Your message is what introduces your service to the world, and you may only have one chance to get it right with your potential clients before they move on to the next thing.

But before you fall down the rabbit hole full of marketing “quick tips,” you should know that a marketing message is only as good as its foundation. You can simplify the process when you understand the following five steps and use them as the building blocks to create compelling marketing messages for your business.

1. Know your audience

Before you decide what to say, you have to know whom you’re talking to. Your ideal customers have goals, motivations and frustrations that your offering can address. You need to gain a deep understanding of who they are, what they value and what they need to help take them where they want to go. There is a mountain that your client is trying to climb; you need to identify what this is so that you can provide him or her with the right tools to get to the other side.

The key to understanding your audience is to build a detailed ideal customer profile. You may have some grasp on what makes your target audience tick, but to gain a true understanding, you need to listen to them. The good news is that finding your ideal customer and hearing his or her struggles is now easier than ever before.

First, build your ideal customer profile. Be specific and really dig into the weeds in this activity. Not only do you want to identify the customer’s larger goals and pain points, but you’ll also want to list his or her demographic information such as age, location and education level.

Once you’ve gotten clear on who your customer is, it’s fairly easy to figure out where your customer likes to “hang out” in order to gain more insight. For instance, if your customer is a working mother of young children, you can follow social media that targets this audience and listen to the conversations taking place on those accounts. Don’t just eavesdrop; be present and actively engage to better learn your client’s struggles and how to speak his or her language.

2. Play your position 

For every problem your ideal customer has, there are likely hundreds of companies offering a similar solution. Your offering may be very similar to someone else’s, but that doesn’t have to be an insurmountable obstacle; you address this by crafting your marketing message to show your audience what makes you and your solution unique. Ensuring that you run this thread through all of your messages helps solidify your position in the market.

Much like your ideal customer, you may have some idea of your position, but sometimes who you believe you are is out of touch with how you’re really presenting yourself in the market. Conducting some research will help you to hone in on your true place.

Take a look at what others in your industry are offering. Do you stand out in the crowd or blend in with everyone else? If your service isn’t adding anything unique, what can you highlight to begin to differentiate yourself within your industry?

Talk to your existing customers, especially those who fall in line with your “ideal.” Ask them what drew them to your business and why they chose to purchase your service over someone else’s in your niche. Their responses will help you begin to identify areas that you can highlight more through your messages to make your business stand out.

3. Create your marketing message

Once you’ve identified whom you’re talking to and what unique benefits your service provides, it should be easier to create a message that drives home this benefit to your ideal customer. Your message should clearly communicate your offer so that your ideal customer understands and receives it.

This step sounds simple, but it ends up being the place where a lot of businesses go wrong by focusing on the “features” of the offering. Instead, messages should focus on the outcome that those features provide. The best way to make your message compelling is to paint a picture of where your client is now and create an image of where he or she will be once he or she takes advantage of your solution.

4. Pick your platform and tailor accordingly

After you’ve created your message, you can adjust it to fit the platform you use to communicate. Remember, the substance of the message remains the same across all platforms. If your course will help aspiring restauranteurs run five-star kitchens, that message remains the same no matter where you take it.

What you are changing is the way you’re relaying the message on each platform. For instance, you may share some insight about the restaurant industry in a blog post on your website with a call-to-action at the end. You could take that same information and talk about it in a longer video on YouTube that you cut into a shorter video for Instagram and turn into a short message for a tweet. Once you determine what you say and whom you’re saying it to, you can adjust as needed to suit each channel.

5. Evaluate and adjust

Getting your message out into the world is just the first step to creating a compelling marketing message. Allow your message some time to gain traction and analyze its effectiveness across your platforms. After some time (and make sure you give it time), you’ll start getting an idea of what’s working and what hasn’t been as effective. Make small tweaks to your messages so that you can measure the effects of your changes and make your message even more compelling to your audience.

Today’s Entrepreneur Quote

The Secret Method for Turning Strangers Into Customers

There are a lot of different frameworks and strategies to use when trying to push consumers through your marketing funnel, but the AIDA is tried and true.

Photo: Kite_Rin/Stock.Adobe.com

By Chris Davis, Co-Founder, Revcarto

EXPERTS MARKETING

The main goal of any marketing strategy is to convert people who may know nothing about a brand into paying customers. Easy enough, right? The only issue is that you’re not the only one trying to do this. Every marketer is.

So along with this growing need for strangers’ attention came a formula, or best practice, called the AIDA model. It stands for attention, interest, desire and action.

These are the four stages that a consumer’s mind goes through as they engage with a brand’s content.

Attention
This is the very first stage of the process. At this stage, the consumer is thinking “What is this?” Consider it a first impression. With that said, it’s always best to make a great first impression, right? So in order to do that, you need to grab their attention.

This is where brand awareness and messaging come into play.

If you’re showing people the right thing at the right time, it will grab their attention. A blog is a great way to achieve this.

Example
When you put out content on a regular basis (in the form of a blog), it gives you the opportunity to be noticed by Google. If the content you’re putting out is something that people are searching for, you should be able to drive a lot of traffic to that blog post, and more importantly, to your website.

HubSpot does a great job of pulling this off. They produce high-quality, educational content that attracts their ideal audience — people who want to learn more about marketing, sales or service. The old marketing adage says that in order for a consumer to actually remember your brand, they have to see it at least seven times.

So to pull that off, you need to be frequent and consistent with your content distribution.

Interest
I’m sure you’ve seen a “learn more” call to action (CTA) on everyone and their mom’s website in the past. Well, “interest” is the exact stage they’re targeting. Once you’ve grabbed someone’s interest, they’re naturally going to want to find out more about your brand and how you can help.

The best part about this stage is that you can show off the reason why you’re the one to come to for their specific problem. It allows you to really shine some light on your story — so home in on that and wrap your brand around it.

Example
Once you have someone’s attention, you just have to give them a good reason why they should stick with your brand. The best way to get this across is by allowing them to opt into your marketing communications. This can be in the form of a newsletter (weekly, bi-weekly, monthly or quarterly) or just regular marketing emails.

DM Insider is Digital Marketer’s weekly newsletter that gives people tactical marketing ideas and strategies every Monday morning. By doing this, you begin to build trust with your audience. The more you’re able to show people that you know your stuff, the more trustworthy you’ll be within a certain industry.

Desire
By this point, you’re not far away from a consumer handing you money, but there’s still some work to be done. You have to actually make them want what you’re offering. The best way to do this is to keep sending them content that is relevant and valuable.

If they opt into your blog, follow you on social media and download offers from you, then there’s a good chance you’ll get them to convert.

Example
Further their understanding about what you say with validation. You need to be able to show them you know what you’re talking about by displaying proven results or experiences you’ve given others like them. A great way to do this is through the use of case studies.

Mailchimp does a really good job showing off their skills by allowing visitors to check out a few different case studies on their site. The heading copy is also important. “How The Happiness Planner Creates More Content in Less Time” just makes you want to click it.

Action
Once you’ve reached this point, it’s best to give the consumer a chance to act on it. Whatever your CTA, it should be low-friction but high-incentive. What I mean by that is you should be offering the highest amount of value possible while making it very simple for them to gain access.

Example
This bottom-of-funnel CTA can be a free consultation, evaluation, audit or trial of some sort. Whatever you’re offering here should be something that will actually give them concrete knowledge or understanding of what you can do.

Microsoft 365 allows users to try it out for 30 days. This gives people ample time to familiarize themselves with the product, and Microsoft will have a lot of time to nurture them.

Using the AIDA Model
There are a lot of different frameworks and strategies to use when trying to push consumers through your marketing funnel, but the AIDA is tried and true. Begin building this into your content marketing plan and track to see your results. It’s a very simple way to visualize your funnel and keep relevancy at the top of your strategies.

When implemented correctly, your buyer’s journey becomes a lot more clear.

Today’s Entrepreneur Quote

3 Mistakes That Cost Business Owners Time, Money, and Valuable Customers

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By Sid Peddint

Peter Drucker, commonly referred to as the Father Of Management, said that a business that does not innovate will eventually fade away — which still applies in today’s digital era. How does a business evolve with the times and pivot their marketing and branding strategies to not just stay relevant, but to thrive in today’s economy?

Looking at this same question from another perspective — what mistakes are business owners and entrepreneurs committing that keep them from reaching their true potential, irrelevant to how the market and economy is performing?

Mistake 1: Not modifying, adjusting, pivoting, or catering to today’s tech-savvy customers

The global pandemic has forced businesses to adapt and pivot their customer acquisition and delivery processes without notice. Businesses around the world were forced to close their doors and serve customers virtually, except in a few essential industries. A study showed that over 30% of businesses were shut down during the quarantine in 2020, and many of them will likely not operate again.

The companies that have adapted and pivoted their business models and client acquisition systems have survived, and in many cases, even thrived. On the other hand, those that did not pivot and adapt have either suffered massive financial losses or have disappeared altogether.

Here are some examples of how a business can pivot, modify, adjust, and cater to today’s digital customer:

  • Incorporating a strong social media presence using platforms like Facebook, Instagram, Twitter, Tiktok

  • Developing an online marketing funnel that engages with potential customers or offers digital educational resources

  • Incorporating virtual events, workshops, meetings, or conferences

  • Accepting online payments using software tools such as Paypal, Stripe or even wire transfer

  • Leveraging digital marketing platforms like Google Ads or Facebook Business Manager

  • Incorporating digital checkout pages that are easy to navigate and can accept payments and process the backend notifications related to the fulfillment of the order

The writing is on the wall: Innovate and adapt, or remain the same and fade away, especially if your competitors have already incorporated more digital and modernized ways of attracting, acquiring and delivering to customers.

Mistake 2: Not integrating mobile strategies into your advertising and conversion channels

Statistics show that more than half of all website traffic comes from mobile usage, and not considering that into your strategy could be a costly mistake for your business.

For example, If you conduct a quick Google search for local law firms, chiropractic clinics, or dental offices in your city and scan through a handful of websites, you will notice that a good percentage of them may not have mobile-friendly websites or landing pages. They are either too outdated, too complex to navigate, offer too much information, or worse — are not even compatible to be viewed on a mobile device.

As a business owner, you need to put yourself in the shoes of the customers to understand their psychology and walk through their eyes. An easy way to do this is to observe your own purchasing habits:

  • How often do you check your smartphone?

  • What kind of content do you consume on your phone?

  • Do you purchase goods or services from your phone?

  • What kind of websites do you find to be intuitive versus cumbersome? 

Investing in developing and deploying a robust mobile strategy could drastically increase market share, increase profits margins, and perhaps open new revenue channels that you might have been missing out on.

Mistake 3: Not conducting market research or using data to drive decisions

If you want to grow your business in a strategic and calculated manner, it is a good idea to spend time developing an analytical and data-driven approach that allows you to create solutions that the market actually needs, as opposed to guessing what consumers are looking for and hoping they buy what your business is selling.

Corporations, small and large, spend over $70 billion dollars a year on market research, which enables them to understand more about their customers, market trends, spending habits, emotional triggering patterns and overall digital behavior. This kind of data empowers business owners with the knowledge and information to devise and deploy strategies that are based on real data, giving them the ability to create content, workflows, offers, websits, mobile pages, offers and presentations that are specifically tailored to what consumers are actively searching for on sites like Google, LinkedIn and Facebook.

With access to billion-dollar technologies, research tools, browser extensions and analytical software products, most of which are free or cost only a few hundred dollars a year, your business should invest its time and resources into developing cognitive research techniques and methodologies that can help you make better decisions that positively impact your bottom-line in the short and long-run.

Adapt or perish

Darwin’s theory of evolution narrows down the key to survival as the ability to pivot, adapt and evolve as the conditions around us change. Drucker calls this innovate or die in a business context.

If you are looking to lead and manage a business that can withstand any changes in the economy and can adapt to changing social and consumer behavior, following these three strategies can help you avoid losing market share and profits.

Today’s Entrepreneur Quote

How to Create a Social Media Landing Page that Converts

Article by SiteProNews

If you’re using social media for your business, you’ll want to maximize your conversion rates. Social media landing pages can help you do this. 

But for that to happen, you need to know the right way to create those types of pages in the first place. So, what exactly is the right way to create a social media landing page? Wait, let’s back up a bit. What exactly is a social media landing page?

You’ll learn the answers to those questions in this article. 

What is a social media landing page? 

A social media landing page is a dedicated page created for a visitor coming to your site from social media. The goal of a social media landing page is to generate a conversion. That conversion might be a sale, getting someone to subscribe to your email list or something else entirely.

The starting point of the funnel could be a social media ad or an organic link from one of your social media channels. Let me give you an example.

The Facebook ad below is for Jarvis, an AI-powered tool that promises to make writing content faster and easier. The goal of the ad is to get people to click through to a sales page:

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The social media landing page below has been optimized so there is a smooth transition from the ad. The color palette and fonts are the same, the CTA button is visible, and the copy tells you what to expect when you activate “Boss Mode”.

Aside from the CTA, there are no other clickable links on the landing page.

So that’s how a social media landing page works.

How do you build social media landing pages that work then? Before discussing techniques for building effective social media landing pages, let’s see why your business needs them.

Why does your business need a social media landing page?

Social media landing pages are designed to increase the likelihood of generating a conversion. An improved conversion rate will result in more leads or sales and will reduce your marketing costs. Those savings can be significant if you’re running a paid marketing campaign.

Let’s go back to our Jarvis example. 

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The screenshot above is the regular homepage for Jarvis.

If a person clicked on the Facebook ad and landed on this page, they might sign up. However, it’s not an optimal user experience. A person might click on one of the links in the menu. That will reduce your conversion rate.

More importantly, though, the landing page doesn’t deliver on the promise of “Boss Mode.”

Now take a look at the Jarvis social media landing page in the previous section.

There’s only one clickable link on the landing page, and that’s the CTA, “Activate Boss Mode”. Further down the page, there’s a demo video for people who want to learn more about “Boss Mode.”

In other words, when people get to the landing page, they are more likely to convert. 

Social media landing pages have been proven to increase conversions. Those additional customers or leads result in higher profits for your company. That allows you to grow faster.

5 tips to help you create a winning social media landing page

Social media landing pages are essential if you rely on social media to generate leads and customers for your business. There is, however, a right way to create social media landing pages.

Here are five tips for creating a social media landing page that converts. 

1. Position Your Offer

The key to generating a high converting offer is your positioning. You need to promote an offer through social media that generates interest and deliver on that promise through your landing page. It’s a two-step process.

Before you start creating your social media landing page, distill the essence of your offer. You need to be able to answer, preferably in no more than one paragraph:

  1. What will you provide the visitor?
  2. Why should they care?

These are two important questions. Social media is a busy space, and you need to have an interesting offer available to get people to even click through to your landing page.

Once you’ve defined what you have to offer, create your content for social media. The marketing collateral you use on social media will be the bare bones of your offer. The goal here is to generate interest and get people to click.

Your landing page then needs to build on the promise you made in your ad. You need to consider the customer’s pain points and interests and deal with these issues on your landing page.

The example from Wix below is a nice case in point.

The Wix ad is clear. They’ve distilled their offer to a simple formula: “start selling online in 4 simple steps.”

The landing page builds out on that offer. It delivers on the promise of the ad. The visitor knows what will happen when they click on the button. Moreover, the landing page delivers that additional information you don’t have the time or space to provide through social media.

That additional information increases the likelihood of a conversion.

2. Optimize for mobile devices

Most people use their mobile to access social media. According to research by Broadband Search, 83% of social media usage is on mobile devices.

In other words, your social media landing page should be designed for mobile users. 

The content on your landing page needs to be easy to browse on a mobile device. Use suitable font size, don’t clutter the design, and make the conversion simple—for example, an easy to press button, no tricky input fields, etc.

When creating your social media landing page, make sure to test it first on your mobile device. It’s easy to forget to do this because there’s a good chance you’ll be creating the landing page on your desktop or laptop.

3. Keep the page simple

Your landing page design needs to be simple. The more complicated the page, the lower your conversion rate is likely to be. So, keep the layout simple and only include the necessary design elements

Firstly, you should remove all the navigation elements. You want your visitors to do just one thing.

Secondly, it’s good practice to break your landing page down into segments. Above the fold or within a short scroll, you should have the offer without embellishments.

That initial offer without embellishments is for people who are ready to take immediate action. They don’t need to be convinced as to why they should take the action you promoted. They are piping hot leads.

Below that initial offer, though, you need copy or marketing material that addresses the desires and pain points of people who aren’t immediately convinced of the need to convert. 

By addressing a visitor’s desires and pain points, you’ll increase the chance of a conversion. This Zendesk landing page is a great example of an initial offer without embellishments:

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The landing page has a clean, simple layout with only the essentials. It includes a short description, a clear call to action, and high-quality visuals complement the copy. Then at the bottom, you even see social proof that can encourage visitors to “Get Started”. 

Below that initial offer, there’s more content. That content is for people who need a bit of convincing before they “get started”.

4. Use consistent brand messaging

Consistency is a basic principle in branding and marketing in general. There needs to be consistency between your social media page and the landing page. 

How do you ensure consistency?

Similar visuals, fonts, and colors are needed. You can even use the same copy or slightly adjust it as appropriate. Essentially, the primary messaging needs to be the same. 

In this Nutribullet Instagram post, note the image selection, font choice, and tone of the copy. 

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Now compare the visuals, font choice, and copy with the landing page:

Image Source

The image is of the product advertised, and the color palette is similar. When it comes to the text font, it’s also consistent with the social media post. While the landing copy lists the product’s specifications, it maintains the same conversational tone as the Instagram caption. 

If you use email marketing, the email needs to be consistent with the rest of the brand as well – whether it’s the choice of images, written copy, or tone. 

5. A/B test your page

The first landing page you create will hopefully be great. However, you designed the page based on intuition and insights. You can use data to optimize your page.

That’s why A/B testing is so important. 

A/B testing involves creating two versions of the same page and seeing which performs best. Through optimizing the most important parts, like the call to action, you can see if changes improve your conversion rate.

Conversion rate optimization should be an ongoing process. It’s important to monitor your conversion rate as well over time. If you see a drop in conversions, it could be the time to design a new social media landing page or create a new offer.

In Closing 

Social media is only going to continue growing as an e-commerce platform. That means social media landing pages will continue to be a critical element in your marketing arsenal.

This article looked at five tips you should follow to create that social media landing page that converts. Consider your offer, design for mobile, and be consistent with your brand messaging. Keep the page simple, and don’t forget to A/B test, too!

If you follow these tips, you’ll create that winning social media landing page that generates the results you’re looking for.

Today’s Entrepreneur Quote

Today’s Entrepreneur Quote

The Next 6 Things You Must Do to Win Customers Through Social Media

How to Use Social Media for MarketingPhoto Credit: Shutterstock

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