Providing Online Resources For Small Business Owners and The Busy Entrepreneur

Author: Sharon Remeikis Online Marketing Solutions Page 1 of 76

Sharon is a true entrepreneur with a decade of expertise in internet marketing. Her passion consist of affiliate, network, social media marketing and coaching.

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25 Ways to Get More People to Your Website

In 2017, 80% of Americans shopped online at least monthly. Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21st century. That said, if nobody is visiting your website to browse your products or services, it might as well not exist.

How to Increase Traffic to Your Website

Take a look at the following 25 ways to get more people to your website.

Use Social Media to Attract Visitors

Use social media to promote your website and attract visitors. Post interesting and engaging content on social media with a link to your website, to encourage people to head to your site.

Ensure Your Site is Search Engine Optimized

Optimizing your site by using the right keywords and regularly updating it with fresh content will help it rank better on the search engines, boosting your organic traffic.

Have a Blog on Your Site and Regularly Update It

Having a blog on your website is one of the most effective ways to build engagement with your brand and encourage people to visit your site. Regularly update your blog with informative, entertaining and engaging content to encourage visitors to keep returning to your site.

Use Pay Per Click Campaigns

As online marketing influencer Neil Patel notes, one of the basic ways to drive traffic to a business website is through paid campaigns. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not otherwise see it.

Use Business Cards for Offline Promotion

Good old-fashioned business cards are by no means dead and buried. Handing out business cards with details of your site’s URL printed on them at every opportunity to lure prospects to your site, is one of the most cost-effective offline marketing strategies.

Visit Trade Shows

Trade shows are a great way to promote your brand, build your network and attract prospects. Use trade shows as a means of handing out fliers and business cards, which has details of your website on them.

Use Influencer Marketing to Attract Traffic

Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, products or services, is a proven way for businesses to attract people to their website.

Include Your Web Address on Branded Uniforms

If your business requires branded uniforms, utilize employees’ uniforms to the maximum by including your website address on branded shirts and jackets.

Make Your Website Mobile Friendly

A record amount of digital traffic is now coming from mobile devices. Ensure your website is navigational from the likes of smartphones and tablets, by using mobile friendly web design.

Guest Blog on Other Sites

Rather than limiting new blogs to your own site, aim to get them published as guest blogs on other sites. Having links to your website on credible sites with high Domain Authority (DA), is a great way to boost your SEO and the organic traffic to your site.

Invite Other People to Guest Blog on Your Site

Inviting others to post high-quality and engaging articles that are void of spammy links on your website, is a great way to increase traffic to your site, as the author of the guest blogs are likely to share the content and build up rapport with your brand.

Post Content on LinkedIn Pulse

Drive targeted business traffic to your site by posting unique and engaging content on LinkedIn Pulse.

Display Your Website Details in Your Office or Shop Window

Promote your site’s URL to those passing by your shop or office by simply displaying your web address in the window – an incredibly simple and cost-effective marketing tactic.

Use Car Wraps to Promote Your URL

Ensure your vehicle acts as marketing pedestal to every passer-by by wrapping it with your business’s logo and your website’s URL.

Advertise in Print Media

With 17% of small businesses still advertising regularly in newspaper, print advertising is by no means dead. Use the likes of newspapers and magazines to advertise your business, including details of your website to encourage readers to visit your site.

Use Direct Mail Campaigns

Leaving promotional material on coffee tables in waiting rooms and posting it through letter boxes that includes your URL can be a highly successful way to alert prospects to your website.

Publish Interviews with Thought Leaders on Your Website

Publishing interviews or commentary from leading figures in your market can be a great way to encourage people to head to your site and boost its credibility.

Be Interviewed for Other Sites

By the same token, why not start doing interviews yourself as a thought leader in your industry to help raise your online credibility and presence and attract people to your site?

Attend Networking Events

Networking brings a multitude of benefits to small businesses, including the opportunity to promote your website to the right audience.

Place Internal Links on Your Site

When publishing content on your website, use relevant and credible internal links in the content to help boost your SEO and make the content a more useful experience for the reader – a key attribute in increasing website traffic.

Publish Original Research on Your Site

Original research helps drive traffic to a website, so endeavor to get your hands on research that’s not available anywhere else, whether it’s through webinars, whitepapers or how-tos.

Fine-Tune Existing Content

Does the existing content on your website ‘make the grade’ in terms of being readable and engaging to visitors? Tweaking the content on your site so it’s more engaging, promotional (but not spammy) and has a healthy scattering of relevant keywords, will be an effective way to help increase traffic to your site.

Advertise on Local Radio

Advertising on local radio stations remains an effective way to promote your website to a local audience.

Upgrade Old Blogs

Putting fresh life into old blogs by making them relevant to today and to your target audiences can be a cost-effective and simple way to improve your SEO and increase traffic to your site.

Use YouTube to Promote Your Site

YouTube has positioned itself as a respected social site for small businesses. Post creative videos on YouTube to encourage people to subscribe to your channel. Don’t forget to mention your URL to promote your website to your YouTube audience.

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5 ways you can take your content marketing goals to the next level

Photo: pixabay

Content marketing is the process of creating content, like videos, blog posts, or free guides. It will help you boost your search engine optimization (SEO),attract more customers, and ultimately get you more sales. It’s important to regularly assess your content marketing goals and supercharge your strategy. In this article, we’re going to outline how you can do just that.

Create every piece of content marketing goals in mind

Before creating a new piece of content, you should always know what you’re trying to achieve with it. Are you trying to sell a certain product, show off your expertise, improve your SEO, or earn your customers’ loyalty?

When creating your content, consider using SMART goals to help you stay on track. SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-Bound

Using this strategy will also help you assess how successful your content is, so you can adapt your strategy accordingly.

Publish content that will improve your E-A-T rating

You want to create content marketing goals that will rank highly on the search engine results pages (SERPs). To help do this, use content to improve your E-A-T, or expertise, authority, and trustworthiness. It’s a factor Google has increasingly been using to rank web pages since 2018.

Essentially, search engines like Google want to send their users to the best, most helpful websites possible. So, if you can show that you’re a knowledgeable and helpful source of information. Google will take note and give you a boost on the SERPs.

Let’s look at a few examples of businesses that showcase their authority in their content well.

For instance, Lawsuit Legal, a law firm based out of Florida, shows their expertise in their guide to employee rights.

This guide outlines everything an employee would want to know about federal employment laws. Rights are often violated, and overtime pay. This guide is comprehensive, meaning that it’s excellent at showing LawsuitLegal’s expertise. These content marketing goals will help boost their SEO!

For your own business, think about what it is that you consider yourself to be an expert in. Creating a comprehensive guide as LawsuitLegal has can show that you are an expert in your sector and get you an SEO boost as a result.

The RealFX Group, a real estate company based out of Texas, does something similar in their definitive guide to private mortgage insurance.

This article outlines just about everything a soon-to-be homeowner would want to know about private mortgage insurance. It includes who needs it, how much it costs, and how to get it. Not only does this guide build a sense of trust between the reader and The RealFX Group, but it also shows that they are an authoritative voice in real estate, boosting their SEO.

When coming up with topics for your own E-A-T content, think about why your target audience would want to choose you over your competitors. What is unique about your services? What do you do better than everyone else? Showing off how much you know about your field or outlining how your products can solve a problem are great ways to show off your E-A-T.

Lastly, FreshBooks, an online accounting software provider, shows off their expertise in their article on whether small business owners should hire an accountant.

They acknowledge that not everyone needs an accountant — many people can take this task on themselves. Even though FreshBooks offers accounting software, this article isn’t too promotional in its writing. They acknowledge that there are some situations where freelancers and small business owners would need accountants, and somewhere they would not, showcasing FreshBooks’ expertise and boosting their SEO.

For your website, think about how you could use content to answer common customer questions and showcase your authority.

Focus on producing content that sells

You don’t want your website content to be overly promotional but, if you can create content that sells, it should have a place in your strategy! It can be beneficial for both you and your customers — not only will it help you make more sales, but it can help your customers make informed decisions about your products or services, and what will work best for them.

If you have a service-based business, case studies with results from former clients are a great option for content that sells, as they allow your website visitors to see what you’re capable of doing.

Alternatively, if you sell products, product demonstrations that show off unique features or buying guides that help customers decide between products are both excellent options.

Let’s look at some examples to provide you with inspiration.

For example, Tempur-Pedic, a mattress company, has a very popular product demonstration that shows how comfortable their mattresses are.

In a video, they show people jumping around on a mattress next to a full glass of red wine. It never spills. This is an extremely effective and memorable product demonstration! It shows that, no matter how much you toss and turn, anyone you sleep next to won’t be able to feel it. How’s that for an effective sales tool?

For your own business, think about how you can add a little shock value to improve your sales tactic. Don’t be afraid to do something unique. Tempur-Pedic’s example surprises the viewer, which is why it’s so effective.

On the other hand, OptinMonster uses case studies to show how good they are at what they do. One particular case study about DateID shows how OptinMonster was able to help them increase their subscriptions by 175% and trigger a 75% increase in sales.

This shows that OptinMonster gets results, making it very effective as a sales tool. If you run a service-based business, case studies like this can be very useful for providing concrete evidence of what you’re capable of. When you work with a client, keep track of important data points so you can prove to future clients that you get results.

Inject plenty of personality into your content

One of the easiest but most effective ways to ensure that your content stands out and engages your readers is to inject plenty of personality into it. You can do this with a strong brand voice, unique imagery or videos, or even jokes and puns if it’s appropriate for your business.

Keep in mind that different businesses will have different brand voices. For instance, if you run a law firm or loan company.  You’ll probably be more serious in your tone of voice than a toy company would. When determining your brand voice, think about how your customers would want to be spoken to.

Let’s look at some examples of businesses that incorporate their personalities into their content well.

For example, Bark, an online dog toy company, showcases their personality in their blog content well. One particularly fun article showcases a collection of smiling dogs for Toothy Tuesday. It doesn’t need to show off flashy products or give tips to be engaging for the customer. It’s simply a fun article that shows Bark’s personality and how much they love dogs.

On the other hand, Dollar Shave Club, a razor subscription service, shows off its brand personality using imagery.

In their article on how to shave if you have acne-prone skin, they have an image of a razor being held over the top of a pepperoni pizza. Get it? It’s a joke about pizza faces. This funny picture shows that DSC doesn’t take themselves too seriously and engages their customers as a result.

Make sure you have a content promotion strategy

Keep in mind that you can’t just create content and expect it to do well — you need to ensure that you promote every piece of content to your audience. Including links to your content in your marketing emails is a great place to start. You should also be linking to your content internally from relevant pages. If you have a blog article that refers to a product or service you offer, link to it in the post!

Additionally, if you have social media profiles for your business, you have a whole new place to promote your content regularly. The likes of Facebook publishing tools can help you schedule posts in advance, monitor what content is performing the best, and more.

Keep in mind that content with a lot of social shares tends to perform better on the SERPs. This means that if you can get a lot of shares on social media. You’re more likely to draw in more organic traffic from search engines, too.


Content marketing is one of the most important tools that you have at your disposal. In this article, we outlined how you can take yours to the next level of content marketing goals. It is including by showing off your E-A-T, producing content that sells, and injecting your personality into your content. Start making a plan and get to creating your new content!

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How to Absolutely Manifest Anything you Want: Be Fortunate

Photo: Pixabay

By Jamie Harrington

So, you’ve heard about this whole, “manifest anything you want into your life” thing and you want to give it a try. 

There’s only one problem. You have no idea what manifestation even is, and you have trouble believing you can just look up a “how to manifest anything overnight” how-to and suddenly you’ve got your dream job.

What is manifesting?

Manifesting ins’t just creating a vision board and hoping that all your dreams come true. You’re missing an important step or two. Yeah, the manifestation process is the first step into making your dream life. 

But it’s a little more complicated than that. 

When it comes to creating the life you really want and getting the things you desire, your subconscious mind is the most powerful took you could ever come across. 

Turns out positive thinking really can help you manifest thing. 

So, how do you manifest anything you want? 

The first thing you have to do is banish the negative energy and negative feelings from your life. I know that sounds like a lot, but a positive mindset is one of those small things that will lead you right down the right path.

What is manifestation?

  • The word manifest means to display, exhibit, or appear. It’s a verb, a word of action and consequence.
  • Manifestation process is bringing something tangible into your lifethrough attraction and the belief that it will come to you.
  • Manifesting is a powerful tool, making everything you want your future self to feel and experience a reality via your thoughts, actions, beliefs, and emotions.
  • Manifesting is cultivating the experience of what it is that you want to feel — and then living and believing in that experience through daily practice so that you can allow it to come into form.
  • When you manifest something into your life, it’s because you consciously called it forward.
  • Manifesting makes you a badass.

How To Manifest Anything You Want

Step 1: Get clear on what you really want: 

If you don’t know what you want in life, then how are you going to take all the necessary steps to make it happen? You aren’t. So you know that the first thing you have to do to manifest things is to decide what the heck it is that you want to manifest. 

This means that you must get extremely clear on the specifics, detailing the features as if your manifestation is tailor made for you. The more clear and concise, the better. 

To get started with this step, create a list of 20-25 things you want to manifest. Remember, you must specific about what you want and list the attributes using only positives. This means don’t use don’t. 

Instead of saying “I don’t want to be broke,” say “I will have more money than I need,” or even, “I have more money than I need.” 

In manifestation, it is of the utmost importance that you develop a plan of action. Write it down. Read, and reread it. 

But know what you want. That’s the power of manifestation.

Step 2: Ask the universe. 

Once you’ve pinpointed exactly what your hopes, dreams, and goals are, the next step is to ask the universe for what you want. 

One of the best ways to do that is simply to say it out loud. “Hey universe. I want to be thin. I will be thin. I am thin.”

When the universe is clear on what you want to manifest, then it can help you. 

If you don’t ask, you will not receive. Or– and this is super fun and not annoying at all– you may receive something completely random and not what you want just because you aren’t asking. 

Don’t leave what you receive up to chance, ask for what you want and do it free of negative thoughts. 

There are a lots of ways to ask the universe, including prayer, meditation, visualization, and vision boards. 

An easy way to ask for what you want is to write a letter to the universe. 

Ask the universe for what you want once a day makes your requests clear. When you’re asking, remember to banish your limiting beliefs and think positive thoughts. 

A positive belief system is super important in the manifesting process.

Step 3: Work toward your goals. 

Manifesting is the art of co-creating with the universe. 

A great way to think about it is to treat it like a new job, and remember that hard work pays off. 

When you put the work and positive energy in to propel your higher self toward your goals, you are actually taking proactive steps to increase your chances of turning what you imagine for you into a physical reality.

Write down three actions you can do today to bring you closer to your goal. 

I know this is hard and feels a little out of your comfort zone, but the simple act of writing down these positive things for a lot of people is one of the fastest ways to get yourself in the right mindset and help you pay attention to your deepest desires and why you spend so much time wanting them.

If you don’t know what to do, ask Google! It’s likely someone has struggled with the same issue and has written about it. 

It’s okay not to know what you don’t know. Don’t ever beat yourself up about that. You’re awesome.

Start taking action and keep taking action until you’ve reached your goal.

Step 4: Trust the process. 

As you work toward your goal, you may find yourself questioning if manifesting actually works. 

Spoiler alert: Manifesting works. Stop second guessing it. That is self sabotage at its finest.

You might get discouraged and frustrated, especially if it’s taking a while for your goal to manifest. 

If you are sitting in the struggle and wondering when things are going to happen you aren’t trusting the process. 

When you question manifestation, you’re telling the universe to prove manifesting doesn’t work. 

To manifest, you have to trust the process. 

Whenever you find yourself doubting, catch yourself and say, “I’m getting closer and closer to my goals every day. The universe has my back and it’s awesome.” Or, something like that but in your own words.

Repeat this phrase until you believe it. 

Repetition is really important in manifesting. Some manifesting methods like the 3-6-9 manifesting method actually rely on it almost entirely.

There is something really powerful in the rote act of repetition that can almost certainly lead to a successful manifestation. 

Step 5: Receive and acknowledge what you get. 

Don’t forget to say thank you. 

What you may not realize is that the universe is constantly at work for you. Like, all the time. 

You likely are just missing the signs. 

Well, you were missing the signs. Now that you’ve read this handy dandy little guide to manifesting, you aren’t going to ever miss them again.

While you may not get everything you envision in the order and time frame you want, you should receive and acknowledge what you do get. 

Let me say that again, because it’s super important, even if you don’t get exactly what you want you still need to be grateful for what you receive. 

Or, as I used to tell my class of preschoolers I taught back when I was in college, “You get what you get and you don’t throw a fit.”

When you start to acknowledge and receive signs from the universe, the universe will give you more of what you want.

Step 6: Keep your vibration high.

I know. I know. People are always talking about vibrations and not taking the time to explain what it means to keep your vibration high.

And that is frustrating as hell, but it’s also insanely complicated. So, let me at least explain how you can keep your vibration high. 

According to the Law of Attraction, you attract what you are sending out. 

To attract more of what you want, you have to raise your vibration. 

Vibrations are like little radio signals you are continuously sending out to the universe. All you have to do is to feel joy in order to boost your vibration. 

You can do this simply by spending a few minutes doing what you love. Staying positive is the easiest way to be certain good things are coming.

You get back what you put out. Remember, be happy that makes more happy.

Step 7: Clear your resistance. 

Manifestation does not work if you’re a negative Nelly. So stop being so grumpy. 

If you haven’t yet manifested what you want, it’s likely you are resisting what the universe is trying to offer you. 

Resisting can, unfortunately, be done a whole lot easier and faster than what you may think. 

Basically, you can screw up your manifestation with a single day of negative thoughts. You have to let that negative stuff go.

Doubts, pain, procrastination, frustrations, anxiety, fears, regrets and resentments are all forms of resistance. It’s normal to feel resistance, just don’t let it overtake your feelings. 

When you notice conflict coming up, acknowledge it and remind yourself to breath and relax. 

If you are having a hard time letting go of problem, find someone to help you through it, do a tarot reading for yourself, or just take a bath and practice a little self care.

How can I manifest?

You can practice manifesting to attract whatever you want, whether that’s a successful business, good health, a relationship or even a material object. 

It just takes nailing the art of manifestation by staying positive, acknowledging what you do get and keeping your vibration high and in a matter of time, you will notice that all of your life’s dreams and desires are finally and literally coming true! 

All thanks to asking, believing and receiving. (And don’t forget to say thank you!)

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3 Signs You’re an Entrepreneur at Heart

alvarez | Getty Images 

By Wayne Goshkarian

These days, anyone can become an entrepreneur thanks to all the digital resources available at your fingertips. However, what many entrepreneurs soon learn after taking the leap into owning their own business is that it takes a special level of passion and drive to ride the roller coaster that is entrepreneurship. In fact, according to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail within the first year and 50% fail after 5 years.

So, how do you know that you have what it takes to become an entrepreneur?

1. You’re always striving for more

When I was 11 years old, I took on my first job as a paperboy for a 50-home route. I was thrilled to have my own money and was soon eager to find a way to make more. I thought about other products I could deliver to my customers and began offering cleaning products to my customers when I met with them twice a month. Looking back, I see now that this drive was a clear indication of my entrepreneurial spirit, even as a young boy. A hunger for more is something that I see in nearly every successful entrepreneur.

2. You’re a problem solver

When creating a new business or product, I always recommend starting with a pain point. What’s missing in the industry you’d like to be in? Is there a process that can be simplified or solved with a product or service? After working in the insurance industry in the 90s, I began to consider how the industry could be improved. It’s notoriously slow and generally behind the times, so I knew there was a way to take it to the next level. With the internet and computer access more readily available at this time, I anticipated that there could be a way to merge these technological advancements with the slow-moving processes of the insurance industry. In 1993, I developed a laptop enrollment system to communicate core benefits and voluntary benefits 10 years before the industry considered digital methods. If identifying and creating solutions to pain points comes naturally to you, chances are you’d make a great entrepreneur.

3. You’re a self-starter

When it comes down to running your own business, the only person who can push you is you. Entrepreneurship is hard work and isn’t for the faint of heart. If you don’t have the motivation to lead your company, put in the long nights and make tough decisions, it’s likely your business will never get off the ground. True entrepreneurs know that their fate is in their own hands and use that as motivation to push themselves to be the best they can be for their business.

I’ve started multiple businesses in the last 40 years, and I’ve experienced firsthand how challenging entrepreneurship can be, but I’ve also experienced the rewards. If you’re an entrepreneur at heart, it’s time to harness your drive and creativity. You’ll be amazed at where it can take you.

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Top 23 Instagram Marketing Tools for the Informed Marketer

By wKoba Molenaar

Influencer Marketing

With over a billion monthly active users and people creating 500 million+ Stories daily, Instagram is one of the most powerful and engaging social platforms to market your business. While the platform does come with robust features to create high-quality content, they may not be enough for those who want to stand out. So check out these 23 great tools that can enhance your Instagram marketing strategy.

Top 23 Instagram Marketing Tools for the Informed Marketer:

#1: Iconosquare

#2: Repost for Instagram

#3: VSCO

#4: Snapseed

#5: Boomerang

#6: Unfold

#7: Sendible

#8: Shorby

#9: Canva

#10: Autohash

#11: Later

#12: SocialRank

#13: Kapwing

#14: Buffer

#15: RiteTag

#16: Socialinsider

#17: Hootsuite

#18: Leetags

#19: Instagrowth Ninja

#20: Social Blade

#21: Sprout Social

#22: Kicksta

#23: Magisto

#1: Iconosquare

Iconosquare is another excellent tool that provides you with in-depth analytics insights into your Instagram performance. While it does come with a publishing feature as well, the monitoring and analytics features are the highlights of this tool. In addition to tracking engagement data, you can even discover important audience insights. 

You’ll be able to find out where your followers are located, how old they are, what language they speak, and more. These insights are crucial to optimise your targeting efforts and create content that appeals to your audience. It also lets you monitor what people are saying about your brand so you can understand how people feel and provide timely responses even when you’re not tagged in the post.


#2: Repost for Instagram

User-generated content can be a great way to keep engaging your audience with fresh content while boosting brand trust. Simplify the process of sharing UGC with the Repost app that lets you repost someone else’s content with due credit given to the original creator.

This tool is great for curating high-quality content relevant to your brand. And you can instantly give recognition to your biggest fans by displaying the creator’s handle within the post as shown below.


#3: VSCO

Instagram is all about visuals, as you already know. This makes it crucial to create high-quality imagery if you want your brand to shine. If you’re not satisfied with Instagram’s default filters, you can use a photo editing tool like VSCO to create beautiful and artistic photos.

It comes with several free filters and a comprehensive set of editing tools. You can also pay for a membership to access over 130 presets and more advanced editing tools.


#4: Snapseed

If you don’t like the idea of applying filters to the whole photo, you can also use Snapseed. This tool lets you apply effects using a brush so you can fine tune specific areas of the photo. 

What’s great about this tool is that it allows you to save the changes you’ve made and save it as a preset. So you can keep applying the same presets to maintain an aesthetically consistent feed.


#5: Boomerang

Visuals aren’t just limited to photos. You should create fun and engaging videos for your Instagram feed as well. That’s where tools like Boomerang enter the picture. Developed by Instagram, this tool lets you create short videos by taking 10 snapshots and combining them to loop back and forth like a GIF. This is great for creating mini videos to share snapshots of your day.


#6: Unfold

With people creating millions of Instagram Stories daily, it’s crucial for marketers to ensure that their Stories stand out. That’s why tools like Unfold are perfect for Instagram marketers to create beautiful, professional-looking Stories. 

You can choose from over 150 templates and customise them with advanced text tools, stickers, and curated fonts. The tool lets you make edits to both photo and video content and turn it into artful Stories that captivate your audience.


#7: Sendible

Content scheduling and publishing are a crucial part of social media management. So even when you’re looking for Instagram tools to boost your marketing efforts, you should consider investing in a tool like Sendible. This tool gives you the option to schedule updates so they get published when your followers are most likely to interact with them.


It also allows you to respond to your followers through a social media inbox, helping you publish timely replies to engage your audience. The tool even provides you with a comprehensive analytics reports so you can understand the impact of your efforts. It analyses how people interact with your posts at what times, so you can determine the best times to publish your posts.

Sendible is especially great for marketers and agencies that are working with multiple clients because it gives you the option to easily switch between different social media accounts. This means you can manage all of your clients’ social media account much more effectively without any delays.

#8: Shorby

One of the biggest disadvantages of Instagram is that it allows you to add only one link in your bio. While you can add links to Stories, that option is only available to accounts with over 10,000 followers. This is extremely inconvenient when you’re a small business or startup that wants to market its products, services, or content.

That’s why tools like Shorby are a godsend as it helps you get more out of your Instagram bio link. You can create a mobile-optimised landing page that has multiple clickable links to different destinations. This could be anywhere from your blog posts to your product pages. You can then share the landing page link on your Instagram bio so your followers can easily access the links.


#9: Canva

Visual marketing on Instagram also requires original graphics in addition to photos and videos. And Canva is the best tool to create them for free. 

This tool has a ton of existing templates that you can customise according to your needs. These templates come in dimensions that fit the requirements of different social media posts, so you don’t have to start from scratch.

But even if you do need to create something from scratch or create an image with custom dimensions, this tool gives you the freedom to do that. You can choose from different themes when creating your Instagram graphic and customise the template with text, elements, and photos as needed.


#10: Autohash

If you’ve been doing Instagram marketing for a while, you’ll know that hashtags are a necessity for increased visibility. With that said, the hashtags do need to be relevant to your industry and post in addition to being widely used. You can use an app like Autohash to discover the most relevant hashtags for your post and improve the visibility of your posts.

This app detects the objects in your photo and automatically finds the best hashtags relevant to those objects. It even ensures that you don’t go over the 30-hashtag limit. The app also has a new location-based hashtag recommendation feature that automatically suggests location-based hashtags if you turn on your GPS.


#11: Later

Later is another scheduling tool that’s extremely affordable for solo marketers, startups, and small businesses. Their visual content calendar makes post scheduling a breeze even for beginners. Later is easy to use because you can quickly import your media files from anywhere – whether it’s your phone, desktop, Dropbox, or Google Drive. 

If you’re managing multiple Instagram accounts, you can even create a separate content library for each account for easy organisation. Additionally, Later comes with a content discovery feature that lets you search for user-generated content by hashtag. This can be very useful if UGC forms an important part of your Instagram marketing strategy.

#12: SocialRanke

As a marketer, you know how important it is to understand your audience. Without knowing what your audience is like, you’ll have a hard time engaging them and creating content that will resonate with them. That’s why you need a tool like SocialRank to easily understand and manage your social media audience. 

This tool lets you discover your most valuable and engaged followers in case you want to show them some recognition. You can also find your most followed followers, so you can convert influential fans into loyal advocates. It even lets you filter the results by certain keywords in their bios in case you want to find people with very specific interests.

#15: RiteTag

If you are specifically searching for a tool to help you with hashtag generation, be sure to check out RiteTag. It is one of the top Instagram hashtag generator tools and uses real-time hashtag engagement data to give you hashtag recommendations for your Instagram posts. It can even suggest relevant hashtags for images! 

Then, to help you pick the most suitable hashtag for the specific goals of your marketing campaign, it will color-code the hashtags. What’s more, it will also notify you via email whenever a new hashtag has generated significant engagement in your industry.

#16: Socialinsider

For analytics and reporting, Socialinsider is one of the most powerful Instagram marketing tools. You can use it to track KPIs, reach and engagement per post. You can even use it to keep track of your competitors’ performance and compare how your Instagram marketing strategy stacks up against theirs. If you manage Instagram accounts for clients, it is especially useful as you can use it to create branded reports. All in all, it is a great alternative to Iconosquare (though, bear in mind that Socialinsider is about double the price).

#17: Hootsuite

Similarly to Buffer, Hootsuite also divides its different features into separate apps. If you need a tool for social sharing and scheduling, Hootsuite (the primary app) is the one that you will need. It also offers analytics and impressive reporting capabilities. 

One of its main features is its unified inbox. Here, you can find all your incoming messages and even reply directly via the app, eliminating the need to switch between Instagram and Hootsuite. So, in this sense, Hootsuite can almost act like a substitute for your Instagram app. 

One drawback, however, is that newbies will find it more difficult to use at first compared to a similar tool like Buffer. Also, if you plan on using it for bigger teams, it does become considerably more expensive.

#18: Leetags

The beauty behind Leetags is found in its simplicity. Similarly to RiteTag, Leetags is a tool for generating hashtags. All you have to do to find the most trending hashtags is to type in a term or two that relate to your post. It will then create a list of related hashtags that are currently trending for your search. What makes it such a useful tool to use for marketing is that each hashtag in the search results is followed by the number of posts in which it was used and how relevant it is. 

#19: Instagrowth Ninja

Instagrowth Ninja is a monthly organic Instagram marketing service for personal brands, small businesses, and influencers. According to Instagrowth Ninja’s website, you can expect to gain anything between 30 to 100 new followers per day with the help of their tool. In addition to followers, the tool can also help you to generate likes. 

To sum up, they identify your target market and then interact with them by following them, liking their posts, commenting by using customized messages and sending direct messages. This round-the-clock action helps to create a lot of exposure and clients, who in response, check out your Instagram page. 

#20: Social Blade

You might already be familiar with Social Blade as one of the most well-known YouTube channel management and marketing tools. In addition to using it for YouTube, you can also use it for Instagram marketing. In fact, it is already trusted by 16 million Instagram accounts. 

With the help of advanced technology, Social Blade gives you access to its public database where you can find global analytics. All you have to do is type in a username to look up the account’s stats. Using this information, you can get a much better understanding of your growth and trends.

#21: Sprout Social

If you have more substantial needs or run a bigger business, Sprout Social could be the tool for the job. Its interface is easy to understand and it offers the features that you expect from this type of tool like creating and scheduling your Instagram posts as well as reporting. It also boasts a unified inbox like Hootsuite. This can be particularly useful if you are an agency entrusted with marketing a few clients’ Instagram accounts. 

Unlike many of the other tools mentioned in our list, it also offers a social listening module. With this feature, you can pick relevant topics so that you can identify trends and analyze feelings and opinions about your brand. All things considered, while it is not cheap, it is one of the most professional tools that you can use for Instagram marketing. 

#22: Kicksta

Kicksta is trusted by more than 10,000 influencers and agencies and have been featured in the likes of Forbes and SocialMediaToday. With the help of its powerful growth tool which relies on AI, it will help you to get real Instagram followers. 

Its features and pricing are similar to Instagrowth Ninja. However, one major difference is that unlike Instagrowth Ninja, Kicksta will not comment on your behalf. 

In short, it finds profiles that are similar to your Instagram profile. It then automatically engages with the followers of these similar profiles on your behalf. The result – more followers. 

#23: Magisto

Magisto is a smart video editor that is a certified partner of Instagram. It can create powerful Instagram videos in three simple steps. All you have to do is upload your photos and videos, select an editing style and music and its AI-powered video maker will analyze and edit your video. 

What sets it apart from other video makers is that it includes professional effects and transitions to help communicate your brand’s story. It also applies image stabilization, color-correction and other technologies to ensure that your videos look their best.

Final Thoughts

Use these 23 tools to create highly engaging and professional-quality content for your Instagram account and publish it at the right times. And use the analytics insights to understand how your posts are performing and what your audience likes.

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