Where to get the right questions.
Author: Cynthia Marinakos
Illustration by Cynthia Marinakos.
In this article, I want to show you a ridiculously easy way to figure out what your customers need (apart from asking them directly).
One Easy Way to Connect to Your Customer Needs
Give your customers solutions to their pressing needs.
Writing constant sales posts about your business products and services can turn off your customer or prospects.
Instead, do a quick search on Google to find out what questions people usually have — and answer those questions.
Here’s one ridiculously easy way:
- Throw a keyword or key phrase into Google
- Pick a phrase
- Look at the “People also ask” list
- Record the list of questions
- Write answers to them: use a photo, write a line, write a couple of paragraphs, or make a quick video
If you sell printers
Look up “how to make printer ink last” or “what printer to buy for small business.”
Google informs us that people ask questions such as:
- Which printer is best for small businesses?
- Which printer has the cheapest ink?
- How long should printers last?
- How can I make my ink cartridges last longer?
- Can I use any paper in my printer?
If you teach people how to draw
Look up “drawing ideas” or “how to draw.”
People ask questions such as:
- Can anyone be good at drawing?
- How do you draw a face for beginners?
- What is the best pencil for sketching?
- How do I get inspiration to draw?