Where to get the right questions.

Author: Cynthia Marinakos

Illustration by Cynthia Marinakos.

In this article, I want to show you a ridiculously easy way to figure out what your customers need (apart from asking them directly).


One Easy Way to Connect to Your Customer Needs

Give your customers solutions to their pressing needs.

Writing constant sales posts about your business products and services can turn off your customer or prospects.

Instead, do a quick search on Google to find out what questions people usually have — and answer those questions.

Here’s one ridiculously easy way:

If you sell printers

Look up “how to make printer ink last” or “what printer to buy for small business.”

Google informs us that people ask questions such as:

  • Which printer is best for small businesses?
  • Which printer has the cheapest ink?
  • How long should printers last?
  • How can I make my ink cartridges last longer?
  • Can I use any paper in my printer?

If you teach people how to draw

Look up “drawing ideas” or “how to draw.”

People ask questions such as:

  • Can anyone be good at drawing?
  • How do you draw a face for beginners?
  • What is the best pencil for sketching?
  • How do I get inspiration to draw?

Photo: Search results for phrase “how to learn to draw.” Source: Google.

If you are a graphic designer

Look up “graphic design logo” or “design business cards.”

People ask questions such as:

  • Why is graphic design important for advertising?
  • What are the benefits of good design?
  • What are five characteristics of a good logo?
  • Are double-sided business cards a good idea?

If you make sweatproof, iron-free men’s shirts

Look up “sweatproof shirts” and “non-iron shirts.”

People ask questions such as:

  • Do undershirts help with sweat?
  • Are non-iron shirts dangerous?
  • How do you dry a non-iron shirt?
  • Are wrinkle-free shirts really wrinkle free?

Photo: Search results for phrase “sweat proof shirts” and “non iron shirt.” Source: Google.

If you handmake ceramic kitchen items

Look up “benefit of ceramic mugs” or “are ceramic teapots.”

People ask questions such as:

  • Are ceramic mugs safe to drink from?
  • Why are ceramic mugs used for coffee?
  • Why you need to drink coffee from a ceramic mug
  • Can you use a ceramic teapot on the stove?

Photo: Search results for phrase “are ceramic teapots.” Source: Google.

See how easy it is to do this, whatever type of business you run?


A Few Extra Tips About Keywords and Phrases

If using a phrase, you could add: “How to,” “What,” “Where,” “Can,” “Which,” or “Why” at the start to see the dropdown of suggested phrases. This is how people usually begin asking questions.

To figure out what keywords or phrases to type in, think about frequently asked questions from your prospects and customers, or about problems you’ve had to solve for them.


Ways to reach out

You can share the answers to these needs into:

  • Social media posts
  • Emails
  • FAQ pages
  • Blog posts
  • Medium articles
  • Videos
  • Infographics
  • Ads: Google ads, Facebook ads, radio ads

Reach out consistently, at least once a week. Remind them you’re here. Build trust. Then ask for the sale.


Summary

Writing constant sales posts about your business products and services can turn off your customer or prospects.

Instead, do a quick search on Google to find out what questions people usually have — and answer those questions.

Give your customers solutions to their pressing needs. Consistently be helpful. Sell more by selling less. Make it easy for them to buy when they’re ready to buy.

Use this opportunity that COVID offers. Find out what customers want. Help your business thrive post-COVID.