Sharon Remeikis Online Marketing Solutions

Providing Online Resources For Small Business Owners and The Busy Entrepreneur

Happy Labor Day!

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Free Book…7 Secrets to Success

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Hello there. Today, I am feeling pretty motivated to share this amazing book from my mentor and coach Matt Morris.

Yes, the real Matt Morris!

Many Network Marketers know Matt Morris and his journey to acquiring unbelievable success.

Matt went from being homeless and living in his car to climbing to the top of the ranks in network marketing!

He spent many years reading countless books and learning all that he could to became an expert in his field.

Matt is so amazing and driven in everything he does. He has such an extraordinary passion for life as he travels around the world speaking and helping others.

How did he do it you might ask?

Well, I already gave you one nugget that I had mentioned above. 😉

In Matt’s book that I am excited to share with you below, he shares his 7 secrets to success.

If your feeling motivated reading and learning from Matt, then allow me to present you with your complimentary copy of his book below.

7-secrets-to-success-book.pdf

I hope you will enjoy the read as much as I did and feel the motivation to take action.

Wishing you all the success in all that you do!

Social Media Managers, here are 8 Resources to bookmark today!

Posted by Gwendoline Fernandes

Social media managers or Social media enthusiasts are always on the lookout for information.

It could specifically be related to new features launched on a particular social platform.

However, it could also simply be information on some recent changes, what is trending, and every tiny detail of new stuff happening in the social space.

While the social platforms themselves keep you updated here are 7 great sources we think you should bookmark to stay updated and be able to consume this information, repurpose content and share it with your audience in fun ways.

1. Social Media Today

Social Media Today is a one-stop free and independent source for folks in marketing, social business, communication, customer relations, content marketing, and the digital strategy field.

They have 4 different tabs that keep us updated on — Content marketing, Digital strategy, Social marketing, and Social media platforms.

2. Social Media Examiner

The social media examiner website brings us social updates in a fun way.

They then tailor these updates as per the platform they’re sharing it on.

For long-form information, they create videos and upload them on their YouTube channel.

They then repurpose the content into carousels for Instagram.

3. Hubspot

Hubspot is a one-stop solution for your sales, marketing, and customer service requirements.

The Hubspot blog, e-books, guides, and courses under their resources tab are super helpful.

You can quite literally learn about everything in the social space if you scroll through the site and spend enough time reading the blogs they publish.

They also have free certification courses that are super helpful to get a different insight and an upgrade on your knowledge in your field of interest.

4. Facebook News

Facebook, now meta has recently launched a business coach on Whatsapp.

Apart from this, they recently introduced Reels for Facebook too that’ll help creators get rewarded in dollars for the efforts they put into their video content.

To get such updates, news, and insights on the platform and what they’re working on for the future of Meta (formerly Facebook) I strongly suggest you bookmark this site and go through their resources section time and again.

5. Instagram Business Blog

Instagram is evolving and only getting better every single hour if I could say so.

They’ve had 7 things they changed on the platform in the last one month and they’re on a roll with more new stuff coming up.

They’re now more than a square photo-sharing platform and are focusing on 4 key areas: Creators, Video, Shopping, and Messaging”

That said, every improvement is based on Instagram business users, creators, and brands.

They share tips, announcements, and inspirations on their blog and have dedicated Instagram accounts for each set of audiences — Businesses, Shops, Creators, to help them all grow.

6. Twitter Blog

Twitter shares feature updates, platform improvements on their official blog

Right from events, product updates, insights on tweets via the platforms, stats, and more are shared.

There is no need to go elsewhere because Twitter shares timely content on the blog that helps you catch up from where you left, and stay fully informed with verified data.

7. Mashable

Mashable is a multi-platform media, social news, and entertainment platform.

You can dive into a variety of content from tech, social updates, entertainment, social good, and more.

It plays a big role in recommendation and sales.

Mashable is also full of deals, useful content, and news that can help with keeping up with today’s times.

8. Crowdfire

Crowdfire is a social media management tool that will help you schedule posts, Content curation, Mentions, Analytics, Report builder, RSS feeds, Social listening, and sentimental analysis.

Most Social media managers use Crowdfire because it is super helpful to manage and grow your social accounts organically.

However, Crowdfire also publishes content for its users on their blog.

The Crowdfire blog is indeed a great resource for you to learn and stay updated with content related to content creation, social media marketing, customer service, social listening, etc.

That’s it, folks! 🙌

Let me know if you’ve found these helpful?

Also, if know of more resources that I need to check out, do share them in the comments below. 🙂

Today’s Entrepreneur Quote

Today’s Entrepreneur Quote

19 Tips for Aspiring Entrepreneurs

Crossing uncharted territory is always challenging, especially for young business minds, so treat these tips as a checklist to keep improving yourself and your company.

By Zac Almeida

Young people have become more business-minded than ever — millennials and Gen Z members are impacting the world in areas like ecommerce, tech, gaming and food, to name but a few industries. While that’s good news to aspiring business owners, running a successful enterprise requires a gamut of qualities, like passion, grit and patience. I’ve found that the following can help foster these, as well as arm budding entrepreneurs in other ways. 

1. Keep improving yourself

If you want to become successful, strive for personal growth. Read more books, take relevant courses, practice time management and work on your people skills. Furthermore, work towards better health, because when that suffers, so does your business.

2. Do what you love

Some say that the best business ideas are those that brings a lot of profit, but what use is that if you don’t love what you do? A passionate mindset gives you the energy and drive to keep going despite the odds. Work won’t feel like work at all.

3. Learn to assess risk, and results

This is one of the most valuable tips for new entrepreneurs. And sure, there are risks that won’t pay off, but whether they do or don’t, the experience and lessons learned will become assets. 

4. Believe in your ideas

A fledgling business owner is presented with virtually countless opportunities to imagine and innovate, but in studying successful launches around the world, you find a common denominator: belief. Before others can invest in your business, you need to believe passionately in it, and in yourself. 

5. Surround yourself with positivity

The people you interact with greatly influence your thoughts, beliefs and energy, so make an effort to be in the company of those who have a positive approach towards life — whether they are friends, family members or other business owners. 

6. Overcome fears

Whether it’s anxiety about what others think, about disappointing a customer or investing properly, don’t let fear stop you. Three tips: First, identify that fear’s true cause; second, play out a worst-case scenario (spoiler: it’s usually not so bad); and finally, embrace strategies to address it (perhaps mindfulness, meditation, breathing exercises… you name it).  

7. Walk your talk

People don’t just pay attention to what you say, they observe what you do, so model the behavior you want to see. Furthermore, allow others (that includes team members and clients) to hold you accountable by asking for their feedback. 

8. Trust the process

Got a plan that will move your business forward, then depend upon it, even if the progress needle may not be moving as quickly as expected. That further means focusing on what you can control, taking one day at a time and learning through each experience. 

9. Build a strong team

A great business is almost inevitably built by having the right team. First and foremost, hire members that possess relevant skills and are truly good at what they do. Even more important, perhaps, is that they should demonstrate a willingness to learn. 

10. Learn from mistakes

Don’t look at failure as an enemy; the most successful companies have failed in some shape or form, yet focused energies on doing better. When you make a mistake, it helps to ask yourself meaningful questions like, “What was my goal? What lesson have I learned? How will I prevent this in the future?” 

11. Know your customers

Honing in on your market’s needs and expectations enables you to create a product or service that truly satisfies, so gather as many details as possible about a target audience. This should cover demographics, lifestyle choices and buying habits, among other factors. 

12. Appreciate feedback

Make certain that you use insights from team members, customers and colleagues — good or bad. In the of case of complaints or other critiques, it’s vital to learn how to manage them gracefully, then apply their lessons. This isn’t personal; thank the person who provided the feedback, then act on it. 

13. Spend wisely

As a young entrepreneur, you’re likely considering the myriad of things you need to spend money on, including tools and technology, office space, staffing and marketing campaigns. Make sure to set a strict budget, but one that includes an emergency fund. 

14. Study your industry

Many new owners fall into the trap of making wrong assumptions about their industry, then offer the wrong product and fail to connect with an audience. Whether you’re still starting out or are in the process of growing, always keep an eye on trends. 

15. Go the extra mile 

Businesses that go beyond customer expectations are more likely to have repeat sales. It’s that simple. This can be done by working closely with a customer support team to identify common pain points of your product or service, as well as doing particularly rigorous competitive research (including what people love and don’t love about your competitors). 

16. Manage time 

With the limited amount of hours you have each day, it’s important to make a list of priority tasks. And while you’re working, focus on the immediate task only; multitasking sounds industrious, but it wildly increases the chances of making mistakes, which — ironically enough — leads to wasted time. 

17. Always have a backup plan

There are legions of potential shocks to a business system, large and small; cybersecurity issues, conflict with clients and problems in your personal life, to name but a very few examples, can make you lose focus. This is why, to every extent possible, you should prepare for such events. Preparation is coin of the realm. 

18. Find a mentor 

There’s no better way to navigate the challenges of running a business than getting sound advice from someone who is qualified. A good mentor should have a track record of success, be passionate about what they do and not mind you peppering them with questions. 

19. Partner up

Partnering with an entrepreneur who’s been in the game for a while can benefit you in many ways. You’ll access a wider audience (something especially needed if few know your business yet), gain new perspectives and stay inspired. 

WRITTEN BY

Zac Almeida

Zac Almeida is a senior SEO consultant with over 20 years of experience in web marketing. He is an expert in technical and enterprise SEO as well as content strategy. He’s currently the CEO at The SEO Hustler, where he helps clients reach their organic-traffic and organic-revenue goals.

Today’s Entrepreneur Quote

9 Tips For Planning & Control Success – Nine Feet Tall

By Tony Restel

Today officially sees the end of summer and all the demands on the summer period. The rush for getaway escapes, ice creams, beer gardens and BBQ food moves on to a new season. All organisations will know they go through periods where demand is crazy busy and other periods of thumb twiddling.

For an organisation’s operations to run effectively and efficiently and produce products which meet their customer’s requirements on time and without delays, it is imperative that they balance supply and demand.

Here are Nine Feet Tall’s 9 tips to managing supply and demand:

1 – Think in terms of supply and demand – this might be an obvious thing to say in an article about supply and demand but the fact that an organisation is based on supply and demand isn’t necessarily always that obvious. This thinking must be built into the culture of the organisation.

2 – Understand what influences your demand – by understanding what factors are going to increase or decrease your demand levels, you will be able to plan your operations. Whatever your product or service, a lot of organisations will have one or more ‘peak periods’ throughout the year.

3 – Look to forecast your demand levels – use your understanding of what influences demand and past data to forecast future demand levels. This can be done in the long term (1 year/several months),then refined in the medium term (across a couple of months) and confirmed in the short terms (a few weeks).

4 – Understand your capacity levels – understanding your demand does not mean that you can meet it. You need to understand how much you can actually produce and whether your supply can meet the demand. Analytics and data is playing an increasingly important role helping organisations to understand capacity levels both now and into the future.

5 – Create a plan to overcome gaps between supply and demand – once you understand the demand and the supply levels you can identify any gaps which need to be addressed. The next step would be to come up with options to close these gaps. For example, the Passport Office once paid staff overtime in an attempt to keep up with demand. Resourcing is usually the solution and many organisations will use temps or short term contractors to ensure demand is met in peak times before returning to normal once peak demand has been met.

6 – Refine the plan over the long, medium and short term – as mentioned organisations should first look at the long term horizon to understand when gaps between demand and supply might occur. They can then look to address these gaps in the medium term allowing them to have the ability to meet demand in the short term.

7 – Implement the plan – having a plan and implementing a plan are very different things. Organisations must have the flexibility to implement a plan quickly enough so as to not interrupt operations or service level agreements. For example, this could involve employing and training additional staff in a short time frame – an organisation needs to ensure bureaucracy is kept to a minimum and on boarding and training is efficient and effective to get people up-to-speed.

8 – Have a strategy for clearing a back log – sometimes even with the best planning and control a backlog does occur. Therefore organisations should have a plan to deal with it before it occurs. This could involve targeting the processing of particular high value products or customers, or merely operating on a reverse chronological basis.

9 – Be ready to react – even with a solid grasp on planning and control an organisation will always face some uncertainty. It is important to have the right controls in place which allow you react quickly to a change in demand.

We all know the quote about failing to plan, make sure that you have a strategy and the right systems in place to manage and control your supply and demand.

Today’s Entrepreneur Quote

How Networking Is Necessary for Effective Entrepreneurship

Photo: Pixabay

Connecting with the right people helps you expand your business, find new partners and become more visible as an entrepreneur.

By Kirk Cooper

Whether you’re already on your entrepreneurial journey or just starting, you need to know how to network. Learning to use networking to your advantage is the best thing you can do for yourself and your business. There are many reasons to do this, but the most important of them all, perhaps, is to keep your business from failing.

Why is networking so important? Well, the Bureau of Labor Statistics found approximately 20% of all small businesses fail within their very first year. To avoid becoming another statistic, it’s essential to do as much as you can to keep your business flourishing and relevant even before you set it up. An excellent way to do this is to network. 

You don’t have to go to all the networking events and spend your time at every professional conference that rolls into town to network effectively. Instead of going out to every event, I target spots depending on where the type of people I want to associate with will be present. Don’t just meet people; that can be a waste of time. Meet the right people, and you’ll see the right results. 

Expanding your business

Before your business takes off, networking can help you get to where you have the right team for the job. After all, you want to surround yourself with people who are not only a good fit, but also have the same goals and aspirations as you do.

When I started Ecom Automation Gurus, it was crucial to have a team that was a proper cultural fit for the company. But it was also essential to have a team that was the right fit for me personally. So, it was important not to waste my time networking with just anyone — purposeful networking should be the aim here.

Even if you’re starting as a one-person show, you’re eventually going to get to a place where you want to have your business grow with you. Hiring from a network of people you know, and building and fostering partnerships with people you already have a rapport with can be invaluable to the success of a business.

Finding new partners

Sure, networking can help you find the right team for the job, but do you know what else it can help you do? Partnerships, resources and funds. That’s right — networking can take your concept from idea to business just like that. With a more extensive network of people either in the same business or similar businesses, you have more access to things that can help you grow and prosper. 

A person you met at university can become your new investor or your buddy from that professional conference can help you get in the room with a new client. Targeted networking is a great idea, but also remember that everyone you’ve ever met has the potential to be part of your network. So, don’t be afraid to build on and leverage these connections right from the start.

Have you ever wished you could bounce all your brilliant ideas off of someone who would just “get” them? Nurturing the right kind of network is just as important as building one, and it’s essential to learn how to do both to be an effective entrepreneur and leader.

You can feel like you have an excellent idea and wonder why it hasn’t worked out for you. In this situation, your network offers you the ability to take those ideas and transform them into tangible business options with a higher likelihood of delivering results. When you talk to other professionals in your field, you may realize how little you need to switch around or tweak to take your idea from good to great.

As I found even before I started Ecom Automation Gurus, speaking with people who share the same intellect and vision can help you grow and flourish.

Becoming more visible

When you network effectively, you become more than just the face of your business. As an entrepreneur or even a would-be-entrepreneur, you know that it’s always best to stand out for what you can offer rather than simply one thing you’ve done.

With a network of people you regularly connect with, you can become the go-to entrepreneur for new ventures in the pipeline and have new and exciting prospects open up for your career.

Remember that none of these advantages will come to fruition if you network ineffectively. One way to do this is to start with a light conversation. Talk about what you do, what you want to do and your specializations — remember to exchange contact details and then stay in touch.

Today’s Entrepreneur Quote

52+ Free, Fun, & Festive December Marketing Ideas

By Stephanie Heitman

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year.

While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources.

Idea #1: Take the best Christmas card photo ever.

But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. So in this post we’re giving you:

  • A full list of December holidays, awareness causes, and national days.
  • Over 52 creative ways to use them in your blog, social media, emails, and more.
  • Real examples from businesses just like yours.

We hope this post inspires you and leaves you feeling a little less stressed during December. Read on to finish out the year strong!

December awareness

Here are the December awareness causes you can use for cause-based marketing.

  • Business planning 
  • Car donation
  • Drunk and drugged driving (3D) prevention 
  • Human rights
  • Safe toys and gifts
  • Spiritual literacy
  • Operation Santa Paws

It’s also national tie month, pear month, root vegetable and exotic fruits month, and bingo’s birthday. Who knew?

December national days

There’s a full list of December national days at the bottom of this post, but here are some highlights:

  • Rosa Parks Day (Dec 1)
  • InterNinja Day (every Dec 5)
  • World Trick Shot Day (first Tuesday in December)
  • Cat Herders Day (Dec 15)
  • Underdog Day (Third Friday in December)
  • Homeless Persons’ Remembrance Day (first day of winter)
  • Make Up Your Mind Day (Dec 31)
  • Universal Hour of Peace (Dec 31)

Merry December marketing ideas around holidays & observances

Should you decide to go with any of these ideas, you may also want to decide NOT to use generic copywriting! Use this guide to cliche-free, emotion-filled holiday copywritingso you can stay authentic and stand out above the noise. 

Free Shipping Day

Free shipping is a big deal to customers. A LOCALiQ consumer survey found that only 20% of people will pay for shipping. If you have an e-commerce business, consider joining in on Free Shipping Day on December 14 by offering free shipping on all purchases.

Don’t forget the #freeshippingday hashtag on all your social posts promoting your offer!

Ugly Sweater Day

There’s nothing that attracts customers like a fun attitude, so take advantage of the festive spirit! Embrace the ugly sweaters on Ugly Sweater Day. 

Here are some dress-up ideas for your business this month:

  • Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your business.
  • Daycare centers can have fun dressing up and encourage a pajama day for students!
  • Business professionals can have fun with a holiday-colored tie or socks to get in the holiday spirit.
  • Post pictures of you and your employees in your ugly sweaters and offer a discount to anyone who visits in their ugly sweater.

Of course, don’t forget to post on social media with the appropriate holiday hashtag.

Gingerbread House Day

Did you know December 12 is National Gingerbread House day? Participate in this fun and festive day—here are a few different ways:

  • Hold a gingerbread house decorating contest with your employees. Post the finished products on your social sites and have your audience vote for their favorites.
  • Ask your audience to share pictures of their gingerbread houses to their social sites and tag you. Choose a winner to receive a special holiday promotion.
  • Create a gingerbread display at your business for people to (safely) take pictures in front of.
  • Share healthy alternatives for gingerbread houses if you’re a healthcare business or dentist.
  • If you’re a bakery, create a build-your-own gingerbread house kit for people to buy.

No matter how you participate, make sure to use the #nationalgingerbreadday hashtag!

National Flu Vaccination Week

Healthcare professionals are urging people to get their flu shots this year. What better way to get the word out than to participate in National Flu Vaccination Week? 

Here are some ways your business can get involved:

  • Share information on where people in your community can receive a free flu shot.
  • Post pictures of you and your team members getting your flu shots or after your flu shots (extra points for a fun and festive bandaid!).
  • Reshare resources from reputable organizations about the importance of the flu shot.
  • Healthcare businesses can share videos from their professionals about the flu shot.

Image source

By participating in this awareness week, you can show your community that you care about their well-being. And, it’s a great reminder to get your flu shot, too!

First day of winter

While it seems like it’s been cold for the last couple of months, the first day of winter actually falls on December 21. Celebrate with a simple picture on your social media pages, a winter promotion, or with some special treats—to go—at your business location to celebrate.

Don’t forget Hanukkah!

Many businesses focus all their December marketing energy on Christmas and New Year’s and leave out a very important holiday: Hanukkah! Make your holiday marketing inclusive by adding Hanukkah decorations to your location, running special promotions that target your customers who celebrate Hanukkah, and by wishing them a happy holiday on your social pages.

Or Kwanzaa!

Kwanzaa is a week-long celebration held in the U.S. every year that celebrates African heritage. It has seven principles:

  • Unity
  • Self-determination
  • Collective work and responsibility
  • Cooperative economics
  • Purpose
  • Creativity
  • Faith

Use these as inspiration for your thought leadership and core values-focused content!

December promotion ideas to gift your audience

These promotion ideas will make your audience shout with glee!

Host a live (or virtual) party & giveaway

Events are a great way to market your business during the holidays. Have an open house and extend your business hours one evening. Invite local customers and other businesses to stop by and mingle. Serve some food and drinks or get them donated by another local business! A party or open house is a great way to ignite some word-of-mouth marketing and build solid partnerships.

Encourage everyone to pour a glass of their favorite beverage and award some prizes for those who attend.

Send holiday cards (with a promotion!)

There’s nothing more fun than getting mail around the holidays. Gather your contact list and send out holiday or New Year’s cards from your business to them. You can create a traditional holiday card with a picture of your employees and a simple greeting along with a promotional code to encourage them to visit your business during the holidays.

Image source

Customers like to be appreciated, and a holiday card can keep your business on the radar of customers—new or loyal—so that your business comes to mind when they need your services. More sales promotion ideas here!

Run a holiday Instagram giveaway

Instagram giveaways are popular throughout the year, but they can give you a real boost in December around the holidays. Think about the goal for your Instagram holiday giveaway—are you trying to get more followers, increase awareness for a specific product or service, or just spread some cheer to peoples’ feeds? From there, determine the right giveaway for your business.

Here are some holiday Instagram giveaway ideas to help you get started.

Host or participate in a toy drive

The holiday season is the perfect time to give back to those in your community. Host or participate in a toy drive and encourage your customers to do the same.

Here are some ideas for your toy drive:

  • Set out a large box for customers and community members to drop toys in.
  • Offer a promotion for customers who donate to your toy drive—you can give them a coupon for their next visit, a percent off a purchase, or a stamp on their customer loyalty card.
  • Partner with other local businesses in your area to get the word out about your toy drive and encourage them to leave a box out at their business.
  • Share photos of your participation on social media and tag the charity you’re working with.

If you’re looking to participate in a toy drive as a business rather than host one, you can still take pictures to share on social so you’re getting the word out about how to help children this holiday season.

Image source

For a list of toy drives, check here.

Create a photo opportunity

You’re busy during the holidays. Save time and money with user-generated content during the month of December. One easy way to do this? Stage a photo opportunity at your location (or outside of your location) by inviting Santa to come or by setting up a winter wonderland for customers to post in front of.

Everyone wants a picture with a gigantic polar bear, so give customers the opportunity to market your business for you by having something fun to take pictures with!

Pick up some props like Santa hats or tinsel garlands and let customers go to town. Make sure to include a hashtag with your company and share, retweet, or regram customers’ photos on social media.

December marketing ideas to close out your year stronger than your Aunt’s eggnog

Here are some more ways to promote your business in December and increase your holiday sales!

Update your Google Business Profile

Holiday shoppers are going to be turning to Google for all of their holiday needs, whether for gift ideas, home cleaning, appliance repair, travel, safety, and more. Make sure your business information is up to date so you can get found on search.

Be sure to:

  • Verify your contact information
  • Update your holiday hours
  • Upload photos of your seasonal products and services
  • Create Offer and Event posts

There are many ways to optimize your Google business profile to stand out in search and attract customers—and no better time than now to do it!

Don’t be shy—get personal on social!

Your business is built by real people, and your customers want to connect with you! By sharing a glimpse into the lives of your employees and yourself, you can help build a connection with your audience.

Share pictures or stories of your family and holiday celebrations on your blog and social media profiles. Do you have a favorite holiday memory that inspired you to open your business? What about a family recipe or tradition? Share yours on Facebook or Instagram and ask your followers what theirs are.

Here are some ideas for personal stories you can share on social media or your business blog:

  • Bakers can share a video or recipe on their blogs.
  • Photographers can post their family Christmas pictures on Instagram or Facebook and encourage others to do the same.
  • Personal trainers should encourage clients and potential clients to join them on holiday road races through social media.
  • Makers can share the inspiration behind a specific product.

Sharing this type of content through your social channels and on your website will help you build engagement—and it’s a fun way to connect during the holidays!

Create a gift guide

A gift guide is a great way to get your name out there and provide a helpful service to your community. We know that people will be searching for holiday gifts online this year more than ever, so write a blog post or social post about gifts for moms, dads, kids, and friends!

The gift guide can include some of your products, but the best way to sell your business is not to sell it at all. Instead, showcase items that are related to your industry:

  • Gift Guide for Accountants (tech gadgets, ties, fancy pen)
  • Gift Guide for the Home Decorator (Christmas pillow covers, gold candlesticks, electric candles)
  • Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, Epsom salts for tired muscles)

Image source

People are always looking for gift ideas, so show potential customers how helpful you can be!

Share 12 days of tips or products

Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your blog or social media feed.

Here are some ideas to get started:

  • Fitness-related businesses like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight.
  • Flower shops can feature a wreath or bouquet of the day featuring different holiday colors or flowers.
  • Restaurants and bars can showcase a cocktail of the day for the holidays.

You could also run a different deal or offer for each of the 12 days. This will keep people coming back to your social sites each day, which can increase engagement on your pages.

Decorate your location for the holidays

Nothing gets people in the holiday spirit like some festive décor. Take some time to string some lights inside and outside of your location, hang some garland, and out up a tree and menorah. If your location is in an area with a lot of foot traffic, you can also create an eye-catching holiday window display to get people to slow down and check out your location or come inside.

Now is the time to have a little fun and make your business a welcoming place during the busy holiday season.

Take customers behind the scenes

Show customers what your business is like during the holidays with video marketing! Are you a busy baker who is making cakes and cookies? Take customers into the kitchen with a video of preparations for the holidays.

People are curious by nature and giving them a sneak peek of new products or behind-the-scenes action will set you apart from your competitors!

Stay top-of-mind with email marketing

During the holidays, people get busy. Remind them about your business with email marketing. Your email communications can include special promotions you’re running, a round-up of local holiday events in your community, or just a simple reminder to visit your business in the New Year. Make sure your holiday email subject line stands out so people will click your email!

Here are some ideas for your December email marketing:

  • Dentists can send an email about the best and worst holiday treats for your teeth.
  • Fitness businesses can send an email about ways to stay healthy during this busy month.
  • Mental health professionals can send an email about ways to de-stress during the holidays.
  • Restaurants can send an email about special catering options they have available for family dinners.

People are looking in their emails during the holidays—in fact, 75% look at their email specifically to find deals and discounts. So, take advantage of that this month by emailing your holiday promotions.

Refresh your online reputation & get more reviews

A good reputation is important for your business year-round, but this might be an ideal time to put a little extra focus on getting reviews for your business.

Take some time to ask your customers for reviews, respond to all your reviews, and make sure you’re managing the most relevant places where customers are reviewing your business—including Yelp, Google My Business, and Facebook.

Use these tips to ask for reviews.

Finalize your Q1 marketing plan for next year

Once the holidays are over, January will come quick—make sure your marketing is prepared by taking a look at your marketing plan for 2021, or at least for January. Outline any business goals and objectives you want to accomplish next year and determine what’s needed to help you reach those goals.

Here are some questions to keep in mind:

  • What marketing strategies do you absolutely need to run throughout the year to help you maintain business or grow? Think: your website, SEO, PPC, and more.
  • What marketing strategies do you want to try to reach new audiences or engage with your current audience?
  • Are there any gaps in your marketing plan that you need to fill—like a channel your audience frequents that your business isn’t marketing on?
  • How will you measure success for your marketing in 2021?

These questions will help you solidify your marketing plan as you look ahead to the next year.

The month of December can be stressful for business owners and marketers, but with a few creative and simple ideas, like the ones listed above, you can maximize your business’s exposure, connect with your audience, and set your business up for success in the new year.

Interested in more marketing ideas for every month of the year? We can help with that.

 Full December national day list

As promised, here’s the full list so you can find December marketing ideas relevant to your niche. List is brought to you by National Day Calendar

December 1

Rosa Parks Day

Pie Day

Eat a Red Apple Day

Bifocals at the Monitor Liberation Day

Day With(out) Art Day

Package Protection Day – Wednesday after Thanksgiving

 

December 2

Fritters Day

Mutt Day

Special Education Day 

 

December 3

Roof Over Your Head Day

Faux Fur Friday – First Friday in December

Bartender Day – First Friday in December

 

December 4

Cookie Day

Dice Day

Sock Day

 

December 5

Bathtub Party Day

InterNinja Day

Repeal Day

 

December 6

Pawnbrokers Day

Microwave Oven Day

St. Nicholas Day

Miners’ Day

 

December 7

Pearl Harbor Remembrance Day

Illinois Day

Cotton Candy Day

World Trick Shot Day – First Tuesday in December

December 8

Brownie Day

Pretend To Be A Time Traveler Day

 

December 9

Pastry Day

Weary Willie Day

Christmas Card Day

 

December 10

Dewey Decimal System Day

Lager Day

Human Rights Day

Nobel Prize Day

Salesperson Day – Second Friday in December

 

December 11

App Day

Noodle Ring Day

 

December 12

Ambrosia Day

Ding-a-Ling Day

Gingerbread House Day

Poinsettia Day

 

December 13

Cocoa Day

Violin Day

Pick A Pathologist Pal Day

National Guard Birthday

 

December 14

Bouillabaisse Day

Alabama Day

Monkey Day

 

December 15

Cupcake Day

Bill of Rights Day

Cat Herders Day

Wear Your Pearls Day

 

December 16

Chocolate-covered Anything Day

Barbie and Barney Backlash Day

December 17

Maple Syrup Day

Wright Brothers Day

Ugly Christmas Sweater Day – Third Friday in December

Underdog Day– Third Friday in December

December 18

Twin Day

Answer The Telephone Like Buddy The Elf Day

Wreaths Across America Day – Changes Annually

 

December 19

Hard Candy Day

Oatmeal Muffin Day

December 20

Sangria Day

Mudd Day

December 21 

Crossword Puzzle Day

Humbug Day

Maine Day

Phileas Fogg Win A Wager Day

Winter Solstice – Day Between December 20 and 23

Flashlight Day – Day of Winter Solstice

French Fried Shrimp Day

Homeless Persons’ Remembrance Day – First Day of Winter

Yule – Day of Winter Solstice

Anne & Samantha Day(also June. 20, 2020)

 

December 22

Date Nut Bread Day

Forefathers Day – December 22 (Unless on Sunday, Then Following Monday)

 

December 23

Pfeffernusse Day

Roots Day

Festivus

Re-Gifting Day – Thursday before Christmas

 

December 24

Eggnog Day

Christmas Eve

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December 25

Pumpkin Pie Day

A’Phabet Day or No “L” Day

Christmas

 

December 26

Candy Cane Day

Thank-you Note Day

Whiner’s Day

Boxing Day (Canada)

 

December 27

Fruitcake Day

 

December 28

Short Film Day

Chocolate Candy Day

Card Playing Day

Holy Innocents Day

Pledge of Allegiance Day

December 29

Pepper Pot Day

Tick Tock Day

 

December 30

Bicarbonate of Soda Day

Falling Needles Family Fest Day

Bacon Day

 

December 31

Champagne Day

No Interruptions Day – Last Work Day of the Year

Make Up Your Mind Day

Universal Hour of Peace 

 

stephanie heitman wordstream author

Stephanie Heitman

Stephanie is the managing editor of the LOCALiQ blog. She loves talking to business owners and sharing stories about how marketing helps them grow. When she’s not keeping up with the latest in online marketing, she enjoys watching reality TV with her husband and their two pups.

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