Small business owners wear multiple hats. This is why there doesn’t seem to be enough time in the day to prioritize social media.
But, to make things easier, social platforms have evolved over time.Social media management toolsalso came into the picture, there were littlehacksavailable and eventually, small business owners now have what they’ve dreamt of.
Here are 9 basic social media tips that help small businesses achieve social media success by doing little things but consistently.
1. Social presence
The first tip to doing social media right has to be a business’s social presence. It could be first on the big 4 — Twitter, Instagram, Facebook, Linked In, and then beyond to TikTok, Pinterest, YouTube, and more.
The presence of your business on multiple social platforms and being active is crucial to get the right exposure and reach a wider audience.
Many of the ones you reach through multiple platforms could be your potential customers.
As a small business, you may not feel the need to be on certain social platforms.
For example, you feel your content or product may not interest or find customers on LinkedIn.
It’s still important to have a Linkedin page to let someone know your business is genuine and does exist.
Apart from this, it’s best to ensure all your details like contact, email ID on social media platforms and websites are up-to-date.
2. Focus on your content
When someone lands on your social media profiles, they must be able to instantly relate to the content you publish. For this, you should first find a niche, research the kind of content that your audience would love engaging with and create more of it.
To be able to focus on your content and business at the same time might be slightly difficult.
It’s best suggested to have a social media plan.
All you have to do is create acontent calendarfor each month, create posts and schedule them in advance. This not only keeps major things off your everyday to-do list but also leaves you with more time to focus on your business.
3. The human behind your brand
We already know that building a meaningful relationship with your audience is important. Knowing there is a real person behind a social account gives your brand a personal touch.
This helps a fraction of your audience transition to customers and your customers continue being loyal. So, put engagement on high priority and make real conversations. This will help you grow your social accounts and your business too.
There are tools that help you fetch your brand’s @mentions from various social platforms.
You can then reply to them with cool GIFs, emojis, and text too.
4. Well researched hashtags
Putting together random hashtags is one of the mistakes a lot of businesses make.
Hashtags are super underrated and the most under-used growth tool, especially for Instagram.
If hashtags are well researched and cherry-picked as per the niche, it helps you filter content.
This filtered content then shows up in the explore feed of the hashtag you lookup for.