Author – Evaldas Mockus
We’re all busy, and digital marketing is time-consuming. So why not save yourself time and money and simply automate your digital marketing content?
Digital marketing includes multiple moving parts that make it difficult for a business to keep track of everything. Because of this, a business should incorporate automated marketing software into its digital marketing strategy. If you’re considering automated marketing, then look over these seven benefits to see how it can help you as a business owner.
1. Faster Messages and Responses
While your business can handle email marketing and social media accounts on its own, you can provide faster and better responses through automated software. This means that you should use it in your SMS marketing strategy to instantly send important texts to new customers. This will help you to increase brand awareness as you send them reminders.
Automated software can send different types of reminders to your customers.
• Remind them about an upcoming appointment.
• Send everyone on your email list a newsletter.
• Inform them about their abandoned cart through a social media message.
Trying to send these messages at different hours of the day can be challenging for the best marketing team. Automated software can send them at the best possible times and faster than people can.
2. Save Time and Money
Your business uses marketing campaigns to make money and find potential customers. As your business takes advantage of automated software in its content marketing campaigns, you can save time and make money.
As you can see in this graph, saving time and increasing revenue are two of the three biggest ways that marketing automation benefits a business. As you incorporate marketing automation into your marketing tactics, you can enjoy the benefits in this infographic.
Automated software saves you money and time for multiple reasons.
• Allowing you to improve your content strategy instead of sending messages.
• Responding to people on your marketing channels.
• Helping leads through the customer journey.
Make sure to look into different types of automated software so that it can help your business save money and time.
In fact, Co-Founders of Quuu, Matthew Spurr and Daniel Kempe said that saving time (and by proxy, money) each day was the driving force behind why they launched their automated content suggestions service in the first place. It used to take them about an hour every morning to find quality content that their followers would be interested in, edit the share text for the social share and schedule them all for each client at their agency. In the end, they just decided to build the solution themselves! Now that process takes zero time each morning as it’s all automated.
3. Boost Interactions
Automated software can help you gain more interactions with your customers. On top of collecting data about calls-to-action (CTAs), it can share your social media posts at specified times. This way, If you have a piece of content that you want to share on Twitter outside of business hours, your automated software can tweet it for you.
This will help you with influencer marketing as well. When your influencer makes a post that includes a hashtag involving your business, the automated software will make a note of people that interact with the post. This data can then help you to find potential customers.
As you use automated software to get more customers to interact with your business, you could also increase your conversion rate. As they interact with your business, they move closer to becoming a customer.
4. Generate Leads
With your content marketer working on other priorities, he or she may not have time to focus on collecting leads. Lead generation means that your automated software collects the emails of potential customers. It can do this by accessing different social media platforms to try and find your target market.
Lead generation can occur through multiple channels such as Facebook, email, and LinkedIn.
Automated software can also help you generate leads indirectly. This image shows the six most effective ways to increase your lead generation: events, webinars, campaigns, white pages, case studies, and video content. However, these activities take lots of time, effort, and thought to do correctly.
In short, you can improve your lead generation by having your automated software handle other parts of your marketing efforts while your employees focus on these important strategies.
5. Retarget Your Ads
Some businesses lose customers because they get website visitors that never return. This can happen for multiple reasons when the visitor:
• lost interest.
• got distracted.
• got busy.
You can try using your automated software to send them retargeting ads. Retargeting involves posting ads for a previous visitor to see. This can happen through Snapchat, Facebook, and other social media channels. Since many social media platforms use the pay-per-click (PPC) model, they will send those ads to the right people.
In short, automated software can retarget your ads on different platforms to help with your inbound marketing.
6. Provide 24/7 Service
If you want your business to perform well, then you need to add 24/7 customer service to your marketing plan. This is possible by using a chatbot that can help customers at any time. This should help with your marketing efforts since you can always provide customer service.
As you can see here, people expect chatbots to answer questions, provide answers, and help with their complaints. Not only can chatbots help outside of business hours, but they can handle simple questions when your employees need to focus on improving your marketing content and content creation.
You can easily split the workload between the chatbot and your employees to make sure that you get as much work completed as possible.
7. Improve Your SEO
Search engine optimization (SEO) involves blogging, podcasts, and other high-quality content to get your website to appear in a search engine as soon as possible. Most businesses focus on Google and other popular search engines so that they can appear first on their search engine results pages (SERPs).
Automated software can help you improve your SEO by collecting data through Google Analytics. This way, you can see where your website traffic comes from and other key statistics to help your business. It will let you replace your white paper with digital statistics so that you can improve your SEO and get more traffic on your landing page.
Automated marketing software can help your content marketing strategy since it covers so many necessary parts. Instead of paying for someone to go to a content marketing institution, you can use the software to help your business. From automated messages, to helping you with your target audience, you can use this software to create great content.
It will help you by ensuring that your marketing works in a way that appeals to more people while providing an excellent customer experience.