By Susie Ryan
If you’re a content or social marketer, you’re likely familiar with the 80/20 rule: the content you share should only be 20% self-promotion, and 80% ‘other’ (educational, entertaining or helpful content), that is not in any way selling to them.
But how do you find the time to create all this entertaining, educational and informational content?
Well, the secret is: you don’t.
You should really be sourcing other high-quality content to share with your followers.
This helps your content marketing strategy in many ways:
- Builds trust among your followers, as they see you’re not only promoting your own message.
- Helps you create positive relationships with influencers.
- Saves you time on having to produce 100% original content to keep your social feeds ticking along with fresh content.
But even finding awesome content to share on social can be a time-consuming task.
Fortunately, we have an amazing source of reputable marketing blogs and news sources to share with you!
How do we know they’re so good?
Because our awesome customers said so!
Here are the top 20 social and content marketing blogs that SmarterQueue customers save as sources, so they can repeatedly (and automatically) add quality content to their social feeds.
#1. Social Media Examiner
Yup, Social Media Examiner‘s your number one marketing blog, and for good reason. Consistently sharing up-to-date, thorough and actionable guides to the latest social media trends, the Social Media Examiner blog is a great one to have in your SmarterQueue Saved Sources.
Launched in 2006, Copyblogger is one of the first ‘bibles of content marketing’. Well-versed in the practice, they share in-depth guides and how-tos on content marketing, from freelancer tips to social media and SEO tactics.
#3. Seth Godin
Publishing daily for over a decade, Seth Godin’s blog possesses a pleasingly retro layout, but the content is anything but old-school. An accomplished author, Seth has published 19 books on subjects including marketing and entrepreneurship. His blog provides succinct musings and oft-poetic insights on motivation, the internet, marketing trends and more abstract topics.
The Hubspot blog is a rich source of content to share and consume, from strategy articles and quick tips to downloadable templates, across themes including marketing, SEO, content, social, sales, CRM and customer experience.
#5. Entrepreneur Magazine
The essential bible for small businesses and startups, Entrepreneur Magazine publishes interviews, advice and tips for small businesses owners and startups. From in-depth interviews with successful CEOs, to ways to manage small teams, it’s a reputable and trusted source of content for all things entrepreneurial.
#6. Neil Patel
Neil Patel is a well-known and respected authority figure in digital marketing, and his blog consistently ranks among the top marketing blogs, ever. He covers everything from broad marketing strategy to tactical tips to get you on the front page of Google. With podcasts, videos and blog posts, there’s never a shortage of content to share with your followers from Neil.
The SEO industry’s top experts share their best advice, research, how-tos, and insights to help readers improve their SEO and online marketing skills.
Launching in 2004, ProBlogger is the number one source for bloggers wanting to launch and run successful blogs, and ultimately to make money from blogging. Their posts cover blogging advice, tips, and in-depth tutorials alongside the latest blogging trends.
If it’s up-to-the-minute tech news you’re after, Mashable is the place to go. With entertainment, tech, culture and science news, you can filter by niche: we like their social media news section.
Quick Sprout was originally started in early 2008 by Neil Patel, the world’s leading online marketer. Over the years, Neil built Quick Sprout into one of the top sites for online marketing, with tips for building and maintaining successful websites.
Stuffed with articles for businesses new and old, INC is the ultimate source for anything a business owner could possibly need to know: tips for success, marketing tips, guides and interviews.
#12. Entrepreneur Magazine
First published in 1977, Entrepreneur is another great source on business news, advice and strategy, with case studies from leading businesses and interviews with the world’s most prolific CEOs and founders.
For the latest in marketing analysis across social, email, SEO, SEM, mobile, analytics, Marketing Land is a comprehensive all-rounder.
FastCompany focuses on innovation in technology, leadership, world-changing ideas, creativity, and design. Written for – and about – progressive business leaders, Fast Company ‘inspires readers to think expansively, lead with purpose, embrace change, and shape the future of business.’
With articles, case studies, infographics and videos, MarketingProfs provides a comprehensive 360° approach to all aspects of marketing, starting from strategy resources all the way through to analysis.
#16. Social Media Today
Social Media Today is great for quick, bitesize news articles on social media news, trends and analysis. The latest on Instagram’s algorithm change? The newest updates to Facebook Ads specs? This is your source.
#17. Content Marketing Institute
Founded by Joe Pulizzi, the leading evangelist for content marketing, CMI is an award-winning blog on all things, you guessed it, content marketing. Whether you’re new to the practice or a seasoned marketer, it’s got a wealth of information for experts and novices alike.
Forbes provides the latest advice, news and comment across business, tech, innovation and leadership. One of the great marketing blogs for sharing quick, short news pieces.
Marketing, management, tech and finance are covered in this blog, which produces reviews of tech products, covers small business news, and interviews key players in business and startups. The core focus is practical content with targeted tips, trends and answers to tough biz questions.
With free guides on many aspects of business, SmartPassiveIncome teaches core concepts, strategies, and tactics for success online, with categories including affiliate marketing, business development, digital marketing, email and podcasting.
Author SUZIE RYAN
SUZIE IS A CONTENT MARKETER FOR SMARTERQUEUE BASED IN LONDON, UK. SHE LOVES HELPING BRANDS AND BUSINESSES FIND THEIR VOICE THROUGH CONTENT AND STORYTELLING; AND IS PARTICULARLY FOND OF THE CREATIVE POSSIBILITIES OF SOCIAL MEDIA AS A PLATFORM. WHEN SHE’S NOT WRITING, SHE’LL BE FOUND SOMEWHERE IN NORTH LONDON, SEEKING OUT THE BARS THAT SERVE G&TS IN GOBLETS. 🍸