In this lesson we look at 5 ways to monetize your blog – simple things you can do to improve your profit!
#1. Subtle Affiliate Promotions. A blog is a great way to promote affiliate products to your subscribers who trust and respect your opinion. The key to doing it successfully is to employ a subtle touch.
Here are some general guidelines:
Ask yourself what types of products your readers might be interested in.
Think about the quality of the product — promoting just one or two inferior offerings (and there are plenty available) could be enough to destroy months of work building up trust and credibility.
A good promotion educates readers on the problem and how the product solves it. Consider ‘building up’ to a promotion by talking about a problem one week, and providing a solution the following week.
Spread out your promotions to avoid making your readers feel like they have subscribed to “1001 Ways to Part with Your Hard-Earned Cash”!
#2. Inserting Google AdSense
There is some money to be made from placing Google AdSense within your blog posts.
Google Adsense is a risk-free way to make some money as it costs nothing to sign up. As with Adsense generally, the more targeted the content and the better your use of keywords, the more relevant the ads are likely to be, and the more money you will make.
The easiest way to insert Adsense blocks into your posts is via the WordPress Adsense Deluxe plugin.
This application provides shortcuts for automatically inserting Adsense code into your blog. All you have to do then is add simple HTML comments wherever you want the three ad blocks to show.
#3. Writing ‘Product Name’ Reviews
Writing product name reviews can be extremely lucrative as they are easy to get ranking highly in Google searches on “product name” + “review”. Even better, because people are already thinking of purchasing a product when they search for a review, blog reviews usually convert very highly!
The secret to writing successful product name reviews is to be honest — and place the product name throughout the post three or four times.
Just because you are trying to make a sale doesn’t mean you have to be glowing. In fact, reviews are more believable when the author is clearly taking an objective view and commenting on the negatives as well as the positives. Everyone knows that there is no such thing as pure perfection and trying to make something appear that way smacks of insincerity and motives that are blatantly financial.
#4. Build a Mailing List
If you have a mailing-list signup on your blog, you can start to grow a list of engaged followers. Then, further down the line, you can promote affiliate products to your mailing list or even get paid to send emails for other marketers. These mail-outs that you send to your list for others are called solo ads.
This is an incredibly lucrative strategy. A large mailing list is an asset in itself. You can learn more about email marketing in the free lessons section here. All you really need to get started is an auto-responder service such as AWeber, and add a sign-up form on your blog.
#5. Sell your blogs
A site with a large readership is valuable in itself. So valuable, in fact, that some people make a living as ‘blog professionals’, setting up blogs, getting them ranking well and then selling them for anything from a couple of hundred to several thousand of dollars. If you enjoy the challenge of creating the buzz and building traffic but find that you lose interest the moment things plateau, becoming a blog professional could be a good career move.
In this lesson we took a look at five ways you can monetize your blog; these were:
•Inserting Google AdSense
•Writing ‘Product Name’ Reviews
•Building a mailing list
•Selling your blogs!
I hope you enjoyed this post and got some value from it.
Signing off until time…Sharon;-)