Are you looking for the top content marketing trends for 2020? Now is the time when businesses are busy planning and tweaking their content marketing strategies in order to explode their growth this year.
So, it’s important to know what’s trending in the world of content marketing. Because if you aren’t up-to-date on the latest content marketing trends, you won’t be able to keep up with your competition or reach your audience effectively.
With a new decade here, it’s time to boost your content marketing efforts. Here are 5 content marketing trends you need to know for 2020.
1. Video and live-streaming.
Video and live-streaming are the hottest types of content online right now. According to Wyzowl, 68% of people say they’d prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles, infographics, presentations and pitches, and ebooks and manuals. So, if you want to grab the attention of your audience in 2020, you need to incorporate more video and live-streaming into your content marketing strategy.
While video and live-streaming might seem like the most difficult type of content to produce, you can easily get started by filming videos with your smartphone and uploading them to platforms like Facebook, YouTube, Instagram, and so on. Those three platforms also have live video features so you can start live-streaming content like product demos, webinars, Q&A’s, and more.
2. User-generated content.
User-generated content is already an effective strategy for many marketers and it will only continue to grow in 2020. User-generated content (UGC) is any content, like images, text, videos, etc., that’s been created and shared by users on online platforms such as social media sites.
Here’s an example of UGC from The Happy Planner on Instagram:
UGC is so effective because it’s authentic; when a user sees that one of their friends or peers post a photo of a product they like, it acts as social proof and makes them more likely to buy that product too. In fact, according to statistics, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
If your business hasn’t taken advantage of user-generated content yet, 2020 is your year. Plus, not only is UGC super effective, but it’s one of the most cost-effective content marketing strategies because your customers are creating valuable content for you. So, start asking your audience for awesome user-generated content.
3. Voice search and long tail keywords.
Do you have a voice search device like Amazon Alexa or Google Home? Even if you’re not asking Alexa to play you a song, find you a local Thai restaurant, or search for information about a certain topic online, a lot of people are. In fact, according to Kleiner Perkins Caufield & Byers partner Mary Meeker, by 2020, voice and image-based searches are going to make up at least 50% of all searches.
This means content marketers need to optimize their content for voice search and long tail keywords. When optimizing for voice search, you need to think about how people speak and how they would ask their voice search device a question. For instance, when typing a query into Google search, users might write “content marketing trends 2020.” But, when performing a voice search, they’re more likely to say “Hey Google, what are the biggest content marketing trends for 2020?” Focusing on natural, long tail keywords will help your content get to the top of voice search results.
4. Dynamic content delivery.
It’s no surprise that consumers want personalized content. But in 2020, you need to supercharge your personalization with dynamic content delivery. Dynamic content delivery refers to web content and email content that changes based on the demographics, behavior, preferences, and interests of the user.
For instance, one user that lives in a colder part of the country and has previously browsed winter boots on your website can be shown winter-related blog postsand products on your homepage. On the other hand, a user located in a warmer climate can be shown bathing suits and sandals. By providing content that’s highly-personalized to the exact needs and wants of a user at a particular time, it’s much easier to grab their attention and lead them further down the sales funnel.
5. Augmented reality.
Augmented reality (AR) is the combination of real and virtual worlds and consumers love it—just think about the massive success of Pokémon Go. And AR isn’t just for mobile games. Many marketers are using augmented reality to boost brand awareness, increase engagement, improve the customer experience, and more.
Platforms like Snapchat make it easy for businesses to use augmented reality. With Snapchat, brands can create their own augmented reality Snapchat lensesthat users can play around with.
Here’s how Crocs did it:
Adweek reported that 4 million people used the Crocs Snapchat lens in its first 10 days. As you can see, a branded AR Snapchat filter is a fun and engaging way to get exposure for your business in 2020.
Over to you.
Get ready for your most successful content marketing strategy yet! Now that you know these content marketing trends for 2020, you’re prepared to keep up with the competition and to connect with your target audience online.