Will you be able to try them all?

Maybe not. For some, you’ll pick a few and give them a shot. For others, it will be more worthwhile to pick just one and really focus on it. It all depends on your industry, your audience, and your business goals specifically.

Take a look at what your competitors are doing and what your audience is saying, then refer back to this list so you can start building a plan:

1. Optimize for Google’s next update

2 . Prepare for the end of third-party cookies

3 . Foster first-party relationships

4 . Focus on customer retention

5 . Start selling on social

6 . Follow statements of purpose with action

7. Build trust

8 . Grow communities

9 . Optimize for voice search

10 . Lean into local SEO

11. Go casual in social videos

12. Go live

13. Tap into micro-influencers

14. Use retailer media networks

15. Establish brand partnerships

16. Get into augmented reality

17. Automate what you can

18. Embrace B2B2C

That’s all there is to it!

Try to do as many as possible, if it applies to your business.

Keep this list so you can tackle it every day.

Wishing you much success in 2021!