The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps, sites, and ideas emerge daily and are coming and going at a rapid pace.
Being and staying informed but not getting sidetracked or distracted from your plan can be challenging. There should be a mix of new ideas and the tried and true practices when self-marketing. Finding the best and right mix and blend for you is always the best approach to personal branding as well as business branding.
Marketing Charts reports these top 10 multi-platform social networking websites are clearly blending more with traditional methods of brand interaction, with no surprise Facebook leading the charge at 45 percent:
“There continues to be a strong tilt in adoption towards younger age groups, but the gap has closed over the years. This year, 90 percent of adults aged 18-29 are social media users, up from 78 percent in 2010. Not far behind, some 78 percent of 30-49-year-olds count as social media users, with that figure up from 53 percent in 2010.”
There is clear evidence that we are still watching TV, reading magazines and newspapers (more online) and listening to the radio. Add to that, the parallel world of content marketing with blogs, podcasts, e-marketing, mobile, text and social media platforms and we can and do get overwhelmed with all the choices.